Core Responsibilities

• Own the creative process: Come up with the concepts for our ads and design them yourself, from static to video and motion, across LinkedIn, Meta and other ad networks. You’ll also look after other design needs across marketing as they come up.
• Turn creative into pipeline: Make sure our creative and design work ultimately drives more pipeline and revenue, and keep the story consistent from the ad through to the landing page.
• Know our customers: Understand our customers and how their businesses run, so you can make creative that speaks to them in their own words. Listen to sales calls, read customer feedback, and spend time with our sales and customer teams.
• Scale what works, and kill what doesn’t: Track key metrics and keep a running record of the hooks, angles and formats that win. Double down on the winners and cut the losers quickly.
• Use AI to work faster: Use AI tools like Claude Design to go from idea to finished ad in a fraction of the time, so we can test more and learn faster.
• Keep creatives fresh: Experiment with new ideas, formats and angles, and refresh ads before they wear out, so there’s always something new in market.
• Work closely with sales and marketing to hit growth goals: Get regular feedback from sales on what’s resonating with customers, and work closely with the rest of the marketing team and our paid media agency.

About You

• You’ve designed and made digital ads that have driven revenue
• You’re confident learning new skills, and you enjoy it
• You’re creative and come up with ideas that stand out
• You write cut-through copy and have strong judgement about which message will land
• You like moving fast, and you’d rather test an idea than debate it
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