JOB TITLE: CREATIVE MARKETING SPECIALIST

Department: SALES
Reports to: Department Manager or Branch Manager
Job Summary: The Marketing Specialist will enhance brand growth and customer engagement through digital marketing, social media, market research, and advertising for our garage door company.

ESSENTIAL JOB SKILLS/REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 2+ years of marketing experience, ideally in a similar industry.
• Strong understanding of digital marketing tools and strategies.
• Ability to use AI systems to boost efficiency.
• Excellent written and verbal communication skills.
• Proficiency in social media platforms and content management systems.
• Ability to conduct market research and analyze data effectively.
• Creative mindset with problemsolving abilities.
• Familiar and proficient with Figma, Canva, or other creative design software.
• Strong organizational skills and attention to detail.
• Must be able to work independently and collaboratively in a team environment.
• Basic knowledge of Microsoft Office Excel and other relevant software.
• Ability to manage multiple projects simultaneously and meet deadlines.
  The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

• Design, develop, and execute digital marketing campaigns across various platforms.
• Manage and enhance the company’s brand identity, ensuring consistency in all aspects.
• Conduct market research to identify trends, customer preferences, and competitive insights.
• Create and manage multimedia content for social media platforms, engaging with followers and responding to inquiries.
• Collaborate on advertising campaigns, both online and offline, to boost brand visibility and sales.
• Produce engaging content for newsletters and promotional materials.
• Monitor, analyze, and draft reports for campaign performance metrics to inform future strategies.
• Work closely with crossfunctional teams, including sales and customer service, to align marketing efforts with business goals.