Job Title: Creative Producer
Location: Albuquerque, NM, Hybrid
Reports to: Chief Experience Officer
Prepared Date: 08/24/2025
Approved Date: 08/27/2025
Summary: The Creative Production Specialist position includes creation, production and completion of video production, graphic design, audio and other media forms of communication for all audience groups. This position is responsible for strategic and operational management and implementation of activities related to the conception, design, creation, development, and distribution of media for broadcast television, audio, online, and emerging digital platforms. The position will be responsible for gathering all information needed to complete tasks and do so in very short timelines.
Supervisory Responsibilities: None

Essential Duties and Responsibilities: (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position)

• Strategic digital media management
• Develop and manage a content calendar that accounts for seasonal and strategic initiatives.
• Create and review content with a focus on seasonal relevance and long-term strategic goals.
• Manage the full content production workflow from request to delivery, ensuring all material are completed within a three-business day timeline. Full story boarding and campaign development for projects.
• Generate and publish new enterprise content on a weekly basis, effectively managing a diverse range of platforms, from social media and google business to the company website and email campaigns. Must be proficient in both video and still photography, graphic design, emerging content creation styles and trends.
• Maintenance and/or oversight of equipment, facilities, production, and distribution-related activities.
• Must be able to work across Adobe Cloud products, and other design elements and software.
• Ability to convert files in multiple formats, sizes, and distribute across different formats as needed.
• Full script writing in a media format with AP style writing required.
• Must be able to enterprise broadcast television style stories and scripts that are fully enterprise from the employee each week, receive approval and produce within three days.
• Must be able to present requested script and video stories on a weekly basis.
• Must be able to edit videos up to 10 minutes in length.
• Must be able to shoot clear, white balanced, consistent video with clear audio (both natural sound and mic audio.)
• Must be able to produce, shoot and edit natural sound only videos as needed.
• Execute all facets of digital media productions from high end-scanning and professional photography to advanced video acquisition and production.
• Manage post-production processes, including color separations, image correction, and advanced editing for both still and video assets.
• Create dynamic visual content, including 2D/3D animation, visualizations, and animated infographics. Flexibility to work outside of standard business hours as needed.
• Ability to proactively create materials in other languages or with alt text for different audiences.
• Performs other related duties as assigned.

Non-Essential Duties:

• Other duties as assigned
• Backup for media relations

Minimum Qualifications:(To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.)

•  8+ years of related experience
• Bachelor’s degree in graphic design, video production, mass communications, or marketing.
• 2+ years of media relations experience
• Full video production reel required to be submitted with application. Should showcase video production, graphic design, still photography and content creation and transformation.

Preferred Qualifications:

• Master’s degree in film, communication, marketing, graphic design or a related field.
• 12 + years of experience with media, media production, design and brand enhancement
• Proficient in adobe cloud suite software, along with other video and graphic design platforms.
• Proficient in script writing. producing and creation of video content
• Proficient in video editing and distribution across multiple platforms and configurations.
• Canva, MailChimp or equivalent experience
• Examples of social media strategy documents and social calendaring
• Experience in responding to negative comments and direct messaging
• Experience in health care

Knowledge, Skills and Abilities:

• Must be a self-started with excellent time management
• Must fully understand the company, what BeWell does, who is eligible and use that information, along with changing, emerging or hot topics to pitch stories for production.
• Develop guidance documents, training materials, videos, graphic elements, animation, still photography, script writing, strategic material creation, enterprise materials and be able to produce content and materials on a short timeline.
• Ability to professionally articulate orally and in writing an understanding of complex issues and detailed action plans
• Excellent organizational skills
• Ability to successfully complete required training on BeWell systems
• Ability to multi-task, set priorities, and manage time effectively
• Superior written and verbal communications skills and the ability to handle sensitive and confidential situations
• Strong interpersonal and relationship-building skills with a proven ability to build and maintain positive, effective relations
• Strong phone and verbal communication skills, as well as active listening skills
• Effective problem-solver with the ability to develop and advance alternative solutions
• Able to work in a team-oriented environment and effectively communicate both verbally and in writing
• Ability to effectively report on the status and implementation of projects to senior management
• Excellent ability to conceptualize long-term business goals and develop materials to accomplish those goals.
• Integrate client and business needs to develop strategies for implementing multimedia technology across a broad range of programs and initiatives
• Design, edit, and integrate digital content, graphics, animation, photography, illustrations, and other multimedia visualization and imaging products
• Support content authors to ensure multimedia products reflect overall mission
• Design and develop content style and layout
• Able to listen to conversations, business needs and timelines and craft appropriate materials that accomplish the needs of the business, within the budget and timeline approved.
• Create templates for promotional, developmental, and administrative needs
• Must have experience and understanding of accessibility standards, requirements and best practices.
• Create proofs, prototypes, mock-ups, wireframes, user journey maps, and other visual aides
• Collaborate in the creative direction and oversee the development of video and audio content
• Comply with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines
• Participate in the development of strategies for user experiences; make recommendations to enhance learning and/or user engagement.
• Review final drafts for photographer credit, copyright, captions, and any legal or contractual usage policies
• May design and maintain websites, including development of new functionality, content updates, style and layout, and accessibility
• Provide advice and guidance in the design of systems, concepts, and solutions
• Thorough understanding of information technology and information technology systems.
• Knowledge of Microsoft Office Suite; SharePoint, OneDrive, WordPress and other business-related software systems
• Use of Windows Explorer (electronic file-handling)
• Excellent ability to conceptualize long-term business goals and develop orderly processes to accomplish those goals.
• Excellent managerial and time management skills.
• Thorough understanding of information technology and information technology systems.
• Knowledge of HIPAA standards and best practices.
• A record of satisfactory performance in all prior and current employment as evidenced by positive employment references from previous and current employers

Diversity:

• Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
• Must be able to create materials with alternative texts, language subtitles and other needed translation materials.

Ethics:

• Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values and all principles of confidentiality. This position has access to sensitive information any breach of these principles may be ground for termination.

Physical Demands:

• While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is frequently required to walk; use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The employee will normally work in a temperature-controlled office environment, with frequent exposure to electronic office equipment.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled
We participate in the E-Verify Employment Verification Program.
Job Type: Full-time
Pay: $80,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Albuquerque, NM 87109 (Preferred)

Ability to Relocate:

• Albuquerque, NM 87109: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Albuquerque, NM 8710

Essential Duties and Responsibilities: (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position)

• Strategic digital media management
• Develop and manage a content calendar that accounts for seasonal and strategic initiatives.
• Create and review content with a focus on seasonal relevance and long-term strategic goals.
• Manage the full content production workflow from request to delivery, ensuring all material are completed within a three-business day timeline. Full story boarding and campaign development for projects.
• Generate and publish new enterprise content on a weekly basis, effectively managing a diverse range of platforms, from social media and google business to the company website and email campaigns. Must be proficient in both video and still photography, graphic design, emerging content creation styles and trends.
• Maintenance and/or oversight of equipment, facilities, production, and distribution-related activities.
• Must be able to work across Adobe Cloud products, and other design elements and software.
• Ability to convert files in multiple formats, sizes, and distribute across different formats as needed.
• Full script writing in a media format with AP style writing required.
• Must be able to enterprise broadcast television style stories and scripts that are fully enterprise from the employee each week, receive approval and produce within three days.
• Must be able to present requested script and video stories on a weekly basis.
• Must be able to edit videos up to 10 minutes in length.
• Must be able to shoot clear, white balanced, consistent video with clear audio (both natural sound and mic audio.)
• Must be able to produce, shoot and edit natural sound only videos as needed.
• Execute all facets of digital media productions from high end-scanning and professional photography to advanced video acquisition and production.
• Manage post-production processes, including color separations, image correction, and advanced editing for both still and video assets.
• Create dynamic visual content, including 2D/3D animation, visualizations, and animated infographics. Flexibility to work outside of standard business hours as needed.
• Ability to proactively create materials in other languages or with alt text for different audiences.
• Performs other related duties as assigned

Non-Essential Duties:

• Other duties as assigned
• Backup for media relation