Creative Strategist at Floowi

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Full Time

Start Date

Immediate

Expiry Date

16 Jun, 26

Salary

0.0

Posted On

18 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Creative Strategy, Performance Analysis, Meta Ads, Direct-Response Marketing, Copywriting, Consumer Psychology, Creative Briefs, UGC, VSLs, Creative Testing, CTR, CVR, ROAS, Data Analysis, Production Oversight

Industry

Marketing Services

Description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence. 🌟 About our Client A performance-driven e-commerce group operating a portfolio of DTC brands, built and scaled through direct-response marketing, paid social, and data-led creative optimization. The team focuses heavily on Meta Ads, structured testing, and high-impact creative execution to drive measurable growth. ✍ Short Description We’re hiring a Creative Strategist to own creative performance for one of the portfolio brands (pest control niche), with potential to expand across others. You’ll lead the full creative pipeline—from research and ideation to production and iteration—working closely with a small, high-performing team to scale ad performance on Meta. 💰 Compensation: Competitive USD base + performance-based bonus 🗣 Language Requirements: Professional English 📌 Location: 100% Remote 😀 Start Date: ASAP 🤔 What We Offer Full-time, long-term opportunity (not freelance) High ownership and direct impact on revenue Fast-paced environment focused on results and execution Daily collaboration with founders and core team Flexible schedule focused on outcomes Growth path within a scaling e-commerce group 💼 Responsibilities Analyze performance in Meta Ads Manager to identify what’s working and why Conduct research on customers, competitors, and trends to find new angles and opportunities Create clear, data-driven creative briefs (UGC, VSLs, prelanders) Oversee production and post-production to ensure strong storytelling and performance Collaborate with copywriters, video editors, designers, and external partners Plan and execute creative testing strategies with the media buying team Track key metrics (CTR, CVR, Hook Rate, Hold Rate, CPA, ROAS) and iterate based on results Propose new ideas and strategies to scale brand performance ✅ Qualifications (Must Haves) 3+ years of experience as a Senior Creative Strategist working with 8–9 figure DTC brands Proven experience scaling Meta ad creatives with $500K+ in spend Strong understanding of direct-response marketing, copywriting, and consumer psychology Ability to analyze performance data and make informed creative decisions Experience creating UGC, VSLs, and high-performing ad concepts Experience managing or collaborating with copywriters, editors, and agencies Execution-focused mindset with strong ownership and attention to detail 🎯 Preferred Qualifications Experience working in fast-scaling e-commerce environments Strong understanding of full-funnel creative strategy Passion for staying up to date with DTC trends and high-performing brands 🚀 Ready to own creative performance and scale high-impact Meta campaigns? Apply now and become a key driver of growth across multiple brands.

Responsibilities

The Creative Strategist will analyze Meta Ads performance, conduct market research, and create data-driven creative briefs for assets like UGC and VSLs. They will oversee production, collaborate with creative teams, and execute testing strategies to scale ad performance.