ABOUT FRAGGELL

Fraggell is a performance creative agency helping 7–8 figure DTC brands scale profitably on Meta, TikTok, and beyond through high-performing ad creatives. We’ve produced winning ads for brands like Aloha, TruEarth, Nip+Fab, and The Black Stuff — driving millions in revenue and reaching tens of millions of customers.
We combine data-driven strategy with bold creativity to make ads that stop thumbs, spark emotion, and drive sales. Creativity wins; assumptions kill ads.
Now, we’re looking for a Creative Strategist to join our growing team.

THE ROLE

As a Creative Strategist at Fraggell, you’ll be the bridge between creative vision and performance data. You’ll research brands, uncover customer insights, develop high-converting ad concepts, and work closely with our production team to bring ideas to life.
You won’t just make “pretty ads” — you’ll craft ad concepts designed to perform in the competitive DTC space, backed by strategic thinking, emotional triggers, and platform-native storytelling.

WHAT YOU’LL DO

• Conduct in-depth brand research using client materials, online sources, reviews, and competitor analysis to uncover performance opportunities.
• Develop detailed concept decks that outline each angle, purpose, and key moments of an ad.
• Write scripts and copy for ad creatives, ensuring they are clear, compelling, and strategically structured.
• Present ideas to clients, explaining the reasoning, emotional triggers, and expected performance outcomes.
• Analyse past ad performance to identify winning elements and new opportunities for testing.
• Collaborate closely with editors, designers, and account managers to ensure creative execution matches strategy.
• Stay on top of DTC and paid social trends to inspire fresh concepts.