SMOVE is a small, highly focused D2C team with seven-figure annual revenue. We make the highest-rated boxer shorts in Germany (Trustpilot) and are among the most successful brands in the segment on Meta.

Known for uncompromising product quality, strong performance ads, and an extremely loyal community. Not a corporation, not an agency, not a buzzword startup, but a profitable, rapidly growing D2C brand.

Our growth depends on one thing more than anything else: really good meta ads. And that's exactly why we're looking for you.

What you can expect from us

• Your ad goes live. No endless discussions in voting rounds, no feedback loops where good ideas die. You write it, it's filmed and aired. The market tells you if it works.
• Results are what matter. Not meetings, not effort, not the opinions of people who can't judge your work. 
• Feedback on equal terms. You work directly with the founder, who has been writing the copy that has fueled SMOVE's growth for years. No theoretical marketing fluff. No brand talk. Just pure performance.
• True ownership. You're responsible for the entire creative process: from research and angle selection to scriptwriting and subsequent analysis. With strong growth, you'll also play a key role in building the creative team.

Your tasks

• Writing UGC scripts for Meta that feel like a friend's honest recommendation.
• Develop angles from customer reviews, personas, and ad data, and constantly reinvent them.
• Creators and graphic designers brief
• Manage and evaluate campaigns in Ads Manager
• Iterate on winners, eliminate losers, and carry learnings into the next script.

Who we are looking for

• You're writing performance copy that doesn't sound like it was written.
• You understand the mechanics behind good ads and have already written high-performing copy.
• You have a keen sense of language: you immediately hear which sentence sounds unnatural and which is better left unsaid.
• You want responsibility instead of just assisting.
• You want to grow: Feedback makes you better, not defensive.
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