Creator Marketing and Talent Relations Manager at H&M Group

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Feb, 26

Salary

111326.0

Posted On

20 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Creator Economy, Influencer Marketing, Negotiation, Relationship Building, Communication Skills, Performance Analytics, Cultural Relevance, Team Management, Content Creation, Campaign Performance, Diversity, Proactivity, Adaptability, Fast-Paced Environments, Feedback, Multitasking

Industry

Retail

Description

Job Description As the Creator Marketing and Talent Relations Manager for the Americas, you will lead the strategy, execution and scaling of H&M’s creator and influencer marketing programs across the U.S, Canada, Mexico Colombia and Ecuador. You will oversee both paid and organic talent relations, manage the Region’s 3 showrooms and build creator-led brand storytelling that drives cultural relevance and measurable business impact. This role will also spearhead the growth of new influencer commerce programs to expand how we engage with and convert audiences across platforms and manage performance analytics and reporting to ensure strong ROI and program effectiveness. This role reports into our Regional Brand PR and Talent Relations Manager and is based in New York. A Day in the Life Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities: Lead the end-to-end influencer and creator strategy across the Americas, spanning paid, earned, advocacy, and partnership programs. This role will serve as core liaison with paid media, affiliate marketing, merchandising and commercial planning to ensure relevant local content is created and boosted for reach, and that global content is aligned with local commercial and brand priorities. Manage three regional showrooms (NYC, LA, and Mexico City) as hubs for creator, stylist, VIP, and cultural community engagement. Oversee a team of influencer leads and coordinators—including guidance, development, workflow management, and creative excellence. Develop and maintain creator partner pipelines and long-term ambassador relationships that reflect diversity, cultural relevance, and strategic value. Run creator commerce and affiliate programs including TikTok Shop, ShopMy, and additional platform-based monetization pilots. Partner cross-functionally to integrate creators into campaigns, product stories, seasonal launches, and cultural moments. Oversee briefing, negotiation, contracting, compliance, usage rights and measurement Create frameworks to measure campaign performance, optimize for efficiency, and scale learnings across the Region. Build strong relationships with agencies, creator platforms, talent managers, and cultural partners to identify new opportunities. Qualifications Who You Are: 7-10 years of relevant communications or marketing experience Deep understanding of creator economy, platform behaviors and cultural trend cycles Strong negotiation, relationship-building and communication skills Organized, adaptable, proactive and energized by fast-paced environments Inclusive, positive, open to feedback, willing to multitask and learn on the job Additional Information Why You’ll Love Working at H&M We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues We are an inclusive company where you’re encouraged to be yourself at work You will have access to a large global talent community, where career growth and aspirations have no limits We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS Compensation: salary range is $98,957 - $111,326 annually** *This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion. **H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. EEOC Code: OFM Job Status: Salaried, Exempt

Responsibilities

Lead the strategy and execution of H&M’s creator and influencer marketing programs across the Americas. Oversee talent relations, manage regional showrooms, and drive creator-led brand storytelling.