Job Title: Creator Outreach & Community Coordinator
Location: London (Hybrid/Remote)
PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally.
We’re searching for a proactive, ambitious, and performance-focused Creator Outreach & Community Coordinator to join our fast-paced Influencer Marketing team. This is not a customer support or traditional community management role — it’s a sales-driven position with clear KPIs, designed for someone who thrives on hitting targets, analysing performance, and optimising outreach strategies.
In this role, you’ll be responsible for executing and improving our creator outreach across TikTok Shop and other platforms, managing high-volume creator communications, and supporting campaign execution from first touchpoint through performance analysis. You’ll be expected to split-test messaging, report on engagement weekly, and take ownership of improving creator conversion rates and pipeline growth.
This is a brilliant opportunity for someone hungry to build a career in digital growth, with a strong interest in performance marketing, creator commerce, and social-first strategy. We’re looking for a metrics-obsessed, self-starting team player eager to make a big impact and grow quickly.

WHO WILL YOU REPORT INTO?

Hi, I’m Alba, Influencer Marketing Manager at PetLab Co. As our creator programs grow rapidly, I need a driven, ambitious right-hand who thrives in performance-based environments.
You’ll work directly with me to grow our creator network, hit outreach and conversion targets, and report weekly on what’s working and what’s not. You’ll also own the day-to-day management of all creator communications, ensuring every inbox — across email, social DMs, and TikTok Shop — runs smoothly, professionally, and efficiently. Strong community engagement is key, but this is not a support role — it’s a sales-focused role where outreach, conversion, and performance are the priority.
I’m looking for someone who treats outreach like a funnel, community management like a growth engine, and every inbox as an opportunity to optimise. If you’re analytical, ambitious, and serious about a career in digital growth and creator marketing, this role will be an ideal launchpad.

REQUIREMENTS

• 1–2 years of experience in creator outreach, influencer marketing, community management, or digital sales roles.
• Proven track record of working toward outreach or activation KPIs and improving results through testing and iteration, , analysing performance, and running structured experiments.
• Excellent written communication skills with a confident, persuasive, and empathetic tone.
• Experience managing high-volume inboxes across email, social DMs, or TikTok Shop.
• Highly organised with experience using CRMs or influencer management platforms.
• Analytical mindset with the ability to interpret outreach performance data and make informed recommendations.
• Passionate about creators, social-first content, and the rapidly evolving DTC landscape.
• Comfortable working in a fast-paced, target-driven environment where speed and results matter.
• Ambitious, self-starting, and excited to make a measurable impact in a high-growth environment.
• Exceptional written communication — clear, persuasive, and empathetic.
• Excellent organisational instincts with the ability to juggle multiple timelines, conversations, and follow-ups.