What You’ll Do

As a CRM Analyst, you will play a key role in supporting the execution and analysis of multichannel customer campaigns. This is an excellent opportunity for someone with strong analytical skills and a passion for data-driven decision-making to contribute to impactful customer engagement strategies.

Your responsibilities will include:

• Assisting in the creation, scheduling, testing, and delivery of CRM campaigns across email, SMS, push notifications, in-app messaging, and other communication channels.
• Supporting the development and optimization of automated customer journeys using A/B testing and performance insights to improve engagement.
• Ensuring campaign accuracy through data validation, audience segmentation, consent management, and quality assurance processes.
• Collaborating with cross-functional teams including Product, Marketing, Customer Experience, Content, and Support to ensure timely delivery of campaigns.
• Monitoring campaign performance metrics, maintaining dashboards and reports, and identifying opportunities for improvement based on data insights.
• Ensuring compliance with regulatory requirements while maintaining clear documentation and assisting with customer communication queries as needed.

What You Bring

We are looking for candidates who demonstrate a strong analytical mindset and attention to detail. Key qualifications include:

• Some experience in CRM analytics or campaign execution (e.g., internships or junior roles), with an understanding of CRM principles and customer lifecycle marketing.
• Familiarity with tools like Salesforce Marketing Cloud or similar platforms for building and delivering multichannel campaigns is highly desirable but not essential.
• Basic knowledge of email deliverability, consent management, communications regulations, or campaign governance is advantageous.
• Strong analytical skills with experience validating data, interpreting campaign performance metrics, and using A/B testing to optimize results.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Effective communication skills to collaborate with stakeholders across various teams.
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