CRM and Digital Manager at Visa

Bogota, Capital District, RAP (Especial) Central, Colombia -

Full Time

Start Date

Immediate

Expiry Date

18 Jun, 26

Salary

0.0

Posted On

20 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Automation, Consumer Journey, D2C Acquisition, Churn Reduction, Life Cycle Management, Ecommerce, CRM Strategy, Marketing Execution, Data Analysis, ROI Led Campaigns, Conversion Funnel, AB Testing, Google Analytics, Adobe Campaign, Eloqua, Media Planning

Industry

IT Services and IT Consulting

Description

Company Description Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world. Progress starts with you. Job Description Visa Marketing in Latin America is seeking an experienced, focused on innovation and CRM Automation Knowledge D2C Manager with expert capabilities in consumer’s journey, D2C acquisition, reducing churn, activation, and life cycle management to position our company at the forefront of the industry. Experience in ecommerce a plus. This role will be responsible to ensure flawless CRM Strategy and Implementation for clients as well to develop end-to-end marketing execution, analyzing and interpreting data to provide insight and support strategic business decisions. ESSENTIAL RESPONSIBILITIES Define the most effective communication path and frequency through different channels and segments, including decision tree and sequential retargeting strategy. Lead ROI led campaigns by being a conversion funnel specialist used to analyze each step of the funnel and optimize accordingly. Manage marketing projects and end to end campaigns on behalf of clients, leveraging Visa’s and their own channels and working with Global Capabilities team leveraging Visa’s tech stack. Developing strategies for testing all aspects of a CRM making sure the most effective approach is always taken. Experience Driving and managing the implementation of a CRM Platform Implement AB testing and messaging experiments, refining strategies of funnel based on lead to close conversions. Provide reporting and analysis on CRM data for internal and external clients. Analyze data and user feedback (campaign results, conversion rates, etc.) to help shape future marketing strategies. Build best-in-class co-marketing plans that support business goals for both Visa and its clients. Experience working with different type of stakeholders, including agencies, clients, and multifunctional teams. Evolve digital marketing for clients seeking for new opportunities of growth and innovation, bringing Visa’s knowledge and expertise to top clients. Being on top with the latest trends and changes in UI/UX and digital media Create the storytelling for marketing CRM campaigns, including insights and analyses to improve campaign optimization and performance. Define test plan and capture learnings and best practices documenting and deploying it regionally. Create and review tracking reports and discuss on-going optimization opportunities. Generate insights from a consumer-centric perspective that allows marketing project led to identify triggers for behavioral changes. Partner with the Platforms Director to implement and optimize UX centric guidance and decisions and journey enhancements in partnership with IT and agencies as well as content creation in partnership with multiple areas of the organization and agencies. Exercise independent judgment with minimal direction from supervisor. Work with all local markets to align on market specific visions, needs and calendars. Partner and collaborate with local and regional marketing teams, Product and Technology teams to create and maintain world class Platforms for our consumers. Create selling pitch & meeting with stakeholders to execute initiatives through Visa Marketing Platform. Manage Digital media campaigns in behalf of clients, including drafting the best campaign, with the help of our agencies, for the KPI agreed, implementing, optimizing and reporting. Qualifications A minimum of 7 years of work experience in: Marketing, digital media, and innovation. Specifically proven experience as CRM manager or similar role Experience with Google Analytics, DV360, social, web, tech platforms and proven experience working with CRM tools such as Adobe campaign, Eloqua, and others. Proven experience in life cycle management. Proven experience in media planning and execution. Advanced understanding of interdependencies between Paid, Owned and Earned channels. Knowledge of online marketing methods and best practices. Ability to manage marketing projects end-to-end and proven experience in client facing interactions, engaging with clients and stakeholders from different countries within the Latin America region preferable. Innovation-driven mindset, digitally curious, up to date with digital and technology trends. Substantial problem-solving ability with strategic focus on impacting ROI Strong interpersonal abilities to drive change within multiple stakeholders and orgs. Multi-functional project management and strategy development skills; ability to manage deliverables - and to coordinate, collaborate, and demonstrate results to other Visa divisions, financial institutions, merchants, and potential alliance partners Excellent communication, storytelling, and presentation skills. Ability to successfully communicate with and engage different audiences. Be able to negotiate with key stakeholders, IT, agencies and discuss in very simple terminology so all audiences understand. Strong analytical, problem-solving skills, and interpersonal skills Team player Fluency in Spanish and English. Portuguese is a plus. Additional Information Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. Job Family Group: Marketing

Responsibilities

This role is responsible for defining effective communication paths and frequencies across various channels and segments, leading ROI-driven campaigns by specializing in conversion funnel analysis and optimization. The manager will also oversee end-to-end marketing project execution for clients, leveraging Visa's technology stack and working with global capabilities teams.