CRM and Onsite Campaign Manager - Singapore at Syfe

, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

0.0

Posted On

23 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Onsite Marketing, CRM Platforms, Customer Journeys, Activation, Engagement, Retention, A/B Testing, Data Analysis, Referral Programs, Product Collaboration, Experimentation, Market Intelligence, Fintech, User Psychology, Campaign Management

Industry

Financial Services

Description

About Syfe Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in WealthTech, we are a team of passionate builders creating the future of wealth management. The Right Profile You are a strategic, data-driven marketer who is passionate about the intersection of user psychology and wealth management. You don't just follow industry trends; you aim to set them by building immersive onsite experiences that transform casual users into long-term investors. You thrive in fast-paced, regulated environments and bring a "scrappy" entrepreneurial mindset to building growth frameworks from the ground up while collaborating with global teams to drive Syfe’s mission forward. Responsibilities Drive Growth & Activation: Own the execution roadmap to increase user adoption and brand awareness across all Syfe products through innovative onsite activities and global campaigns. Design, build, and deploy customer journeys that drive activation, engagement, retention, and cross-product adoption. Lead onsite Initiatives: Take end-to-end ownership of interactive onsite initiatives designed to engage and retain our B2C user base. Strategic Planning: Develop comprehensive growth strategies by analysing product-user fit and identifying high-value activities that drive user lifetime value. Product & Tech Collaboration: Partner closely with Product and Engineering teams to design and implement onsite campaign mechanisms, ensuring a seamless user experience across App and Web. Referral Program Ownership: Lead the optimisation of our referral program, building robust tracking frameworks to measure efficiency and scale performance. Experimentation & Impact: Implement a rigorous "test-and-learn" methodology through A/B testing to validate hypotheses and deliver measurable business results. Market Intelligence: Stay ahead of the curve by monitoring the competitor landscape and emerging fintech trends to proactively evolve Syfe’s growth roadmap. Minimum Qualifications 3-5 years of experience in Growth or Onsite Marketing, specifically within Fintech, e-commerce, or high-growth internet companies. Demonstrated success in managing and scaling a large-scale B2C user base. Experience working with CRM platforms and managing complex journeys, triggers, and segmentation. Deep understanding of onsite campaign mechanics and experience executing high-traffic campaigns on digital platforms. Ability to work independently and navigate ambiguity in a fast-paced environment. Highly data-oriented with a relentless focus on tracking results and driving ROI. Preferred Qualifications: Experience managing growth campaigns across diverse international markets. Strong expertise in building tracking frameworks and using data visualisation tools to communicate growth KPIs to stakeholders. Come As You Are We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all. Due to the volume of applications, we regret that only shortlisted candidates will be notified.

Responsibilities

The role involves owning the execution roadmap to increase user adoption and brand awareness through innovative onsite activities and global campaigns, while designing and deploying customer journeys to drive activation, engagement, retention, and cross-product adoption. Additionally, the manager will lead interactive onsite initiatives and own the optimization of the referral program.