OVERVIEW:

Reporting to the Senior Digital Marketing Manager, the CRM & Campaign Analyst is responsible for turning customer data into actionable insights that power personalized experiences and drive loyalty. You will manage segmentation, campaign measurement, and journey optimization across CRM, CDP, and loyalty initiatives—ensuring customers receive the right message at the right time. This role requires expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, Google Analytics (GA4), and Tableau, with proven experience in testing, personalization, and customer journey mapping. You’ll play a critical role in increasing customer lifetime value and shaping a data-driven retention strategy.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Analytics, or related field.
• 5+ years of experience in marketing data analysis.
• 3+ years of hands-on experience with CRM/lifecycle platforms (preferably Salesforce).
• Proven experience with campaign optimization, customer segmentation, and loyalty strategies.
• Retail or beauty industry experience is an asset.
• Knowledge of CASL and PIPEDA is an asset.

• Develop and optimize customer lifecycle journeys, from acquisition to retention and loyalty.
• Manage customer segmentation in Salesforce Data Cloud to enable targeted, personalized campaigns.
• Build and optimize cross-channel journeys in Salesforce Marketing Cloud using behavioral, transactional, and engagement data.
• Design and analyze A/B tests (subject lines, offers, content, timing) to maximize performance.
• Leverage dynamic content and personalization to enhance engagement across email, SMS, and digital channels.
• Map end-to-end customer journeys, highlighting pain points and opportunities for improved retention.
• Deliver campaign and lifecycle performance reporting through Google Analytics (GA4), Salesforce, and Tableau.
• Partner with CRM, loyalty, and marketing teams to drive strategy informed by data and insights.
• Ensure compliance with communication frequency guidelines and CASL requirements.
• Contribute customer insights and analysis to leadership and franchise reporting.
• Stay ahead of industry trends in lifecycle marketing, personalization, and analytics.