Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

WHAT EXPERIENCE WE’RE LOOKING FOR…

• Experience gained within a B2C e-commerce environment in a CRM planning team, preferably in the gaming industry, a regulated industry, or specialist CRM agency
• Highly analytical and data driven. Experience using analytics packages and communications platforms to define appropriate contact strategy.
• Excellent CRM planning skills.
• Line management and coaching experience.
• Proven track record in creating contact strategies and planning personalised campaigns that have delivered significant positive impact on key business metrics such as revenue, engagement, lifetime value
• Strong communication, stakeholder management and presenting skills.
• Exceptional brief writing skills, and experience in presenting complex user journeys to a wide audience
• Highly motivated, detail-oriented self-starter
• Highly organised - proven ability to proactively manage time effectively when handling multiple simultaneous project

ABOUT US:

We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.
Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks

A BIT ABOUT THE ROLE…

• Responsible for the development and delivery of outbound communications activity supporting the National Lottery Marketing and/or across a particular set of the National Lottery suite of Games.
• Responsible for leveraging existing as well new CRM capability to support continuous optimisation of campaign activity.
• Responsible for shaping the player experience with marketing and insight teams to formulate a segment-based communications plan in relation to areas of ownership.
• Own the appropriate activation to retention KPIs relating to specific Game and/or TNL activity area

WHAT YOU’LL BE DOING…

• Responsible for delivering world class multi-channel CRM campaign activity in relation to Game/The National Lottery area of ownership
• Develop and optimise player communications strategy and plans that build engaging relationships with National Lottery players
• Leverage promotional incentives to drive additional value across Game/The National Lottery area of ownership ensuring we are optimising engagement and investment returns.
• Input into coordinating weekly and quarterly campaign activity and overseeing successful end to end delivery.
• Input into the evolution of the CRM Campaign Management Process to ensure successful and agile delivery of campaign activity
• Work collaboratively with the Data teams to influence the data development roadmap and measurement KPIs to support campaign activity and implementation
• Interpret information on player behaviour and attitudes from multiple sources to create insight that inform plans & briefs
• Responsible for developing continuous ‘test & learn’ initiatives to drive campaign optimisation.
• Ensure overall compliance with GDPR and latest legislation relating to new communications channels, data approaches, promotions and messaging
• Ensure relevant Participant Protection CRM initiatives are being reflected as per Game campaign requirements.
• Responsible for related Campaign and player CRM KPIs including activation, retention, reactivation and x-sell rates.
• Deputise for Senior Campaign Manager when required
• Support on ad-hoc projects as necessary across the department.