CRM Campaign Specialist
Location: Peterborough or London
Curious about what’s next?
So are we. Join Compare the Market and help to make financial decision making a breeze for millions.
At Compare the Market, we’re a purpose-driven business powered by tech and AI. We’re building high-performing, results-driven teams with the skills, mindset, and ambition to deliver outcomes at pace. Every role here plays a part in driving our mission forward, and we create an environment where you can bring your authentic self, grow a truly characterful career, and see the direct impact of your work on the lives of our customers.
We are recruiting for a CRM Campaign Specialist. You’ll be an instrumental part of the CRM department’s transformation, focusing on customer-centric approaches and personalised communications for a pillar of specialised campaigns. The emphasis will be on orchestrating campaigns that transcend traditional boundaries, leveraging email, push notifications, on-site, and in-app targeted content, as well as audience creation for performance channels.
We’ve carved a meerkat-shaped niche and we’re looking for ambitious, curious thinkers who thrive in a fast-moving, high-impact environment. If you love accountability, embrace challenge, and want to make a real difference, you’ll fit right in.

What you’ll be doing:

• Creation, organisation, and execution of CRM campaigns, ensuring that each campaign is crafted and aligned with strategic objectives.
• Harness the power of data to inform campaign strategies, ensuring that campaigns are precisely tailored to resonate with target audiences and optimised for performance.
• Leverage tools such as Salesforce Marketing Cloud & MovableInk to augment the quality, reach, and personalisation (through dynamic content) of CRM campaigns.
• Conduct comprehensive analysis to gauge campaign performance, distilling insights that can be leveraged for the refinement of future campaigns.
• Collaborate seamlessly with various internal teams or agile delivery squads, ensuring that campaigns are coherent, aligned, and collectively driving toward overarching organisational goals with hands on hands-on lead of the creation of world-class CRM campaigns.

What we’re looking for:

• High level of proficiency in CRM principles, strategies, tools and technologies, and their application in crafting exceptional campaign experiences.
• Proven ability to develop strategic campaign plans that align with business goals and customer needs, with a focus on creativity and innovation across multiple channels.
• Strong analytical skills with proven ability to analyse data and customer insights to assess campaign effectiveness and drive future campaign development
• Ability to work on multiple complex campaigns.

Why Compare the Market?
We’re a business built for pace and performance. Here, you’ll be encouraged to think differently, act boldly, and deliver brilliantly in a culture that values results and rewards progress.
We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.
If you’re ready to stretch yourself, raise the bar, and grow with a team that’s serious about performance, innovation, and purpose, we’d love to hear from you.

LI-JW

• Creation, organisation, and execution of CRM campaigns, ensuring that each campaign is crafted and aligned with strategic objectives.
• Harness the power of data to inform campaign strategies, ensuring that campaigns are precisely tailored to resonate with target audiences and optimised for performance.
• Leverage tools such as Salesforce Marketing Cloud & MovableInk to augment the quality, reach, and personalisation (through dynamic content) of CRM campaigns.
• Conduct comprehensive analysis to gauge campaign performance, distilling insights that can be leveraged for the refinement of future campaigns.
• Collaborate seamlessly with various internal teams or agile delivery squads, ensuring that campaigns are coherent, aligned, and collectively driving toward overarching organisational goals with hands on hands-on lead of the creation of world-class CRM campaigns