CRM Campaing Manager (all genders) at zooplus SE

Madrid, Madrid Community, Spain -

Full Time

Start Date

Immediate

Expiry Date

17 Jun, 26

Salary

0.0

Posted On

19 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Campaign Management, Marketing Automation, Multi-channel Campaigns, Customer Activation, Customer Engagement, Push Notifications, Newsletters, A/B Testing, Data Analysis, Stakeholder Management, Content Creation, Loyalty Programs, Brand Alignment, Performance Monitoring, FMCG Experience

Industry

Retail

Description

Company Description With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus. Job Description Creates customer-centric communications and the execution of multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the markets Sets up manual & automated mailings and push notifications to ensure every touch point aligns with customer needs and supports the strategic vision. Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives. Works with our product, loyalty, marketing, and operations teams, will also ensure that communications are on-brand and impactful. Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty. Implementation of Central CRM campaigns (Push Notifications, Newsletters) Creating and executing ad booking campaigns based on input from vendors and stakeholders Monitors campaign performance to ensure consistency, streamline monitoring and leverage insights for impactful interactions and knowledge sharing Benchmarking, providing new ideas for touchpoints in A/B test scenarios Aligns with other functions e.g., Campaigns & Promotions, Market representatives, Own Brand Food acceleration, Social Media, Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets. Qualifications 1-3 years of Marketing Automation and CRM experience BSc+ degree in business administration, e-commerce, marketing, tech, or related field. Proficiency in customer data and CRM processes, ideally with experience in FMCG; Analytical mindset and enthusiasm for understanding customers, driving Campaigns Demonstrated experience in managing complex, high-impact projects Fluent in English and Spanish, other languages are a plus. Additional Information Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too. Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts. At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all. #LI-Hybrid ✈️ 28 Annual Vacation Days 🩺 Private Medical Health Insurance ⏰ Hybrid working model (up to 40%Home Office per month) zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. Department: Sales & Marketing

Responsibilities

The role involves creating customer-centric communications and executing multi-channel lifecycle campaigns across various markets to drive customer activation, engagement, and reactivation. This includes setting up manual and automated mailings and push notifications while leveraging modern technology to ensure continuous campaign improvement.