At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable.
As a CRM Communications Manager (m/f/d) in our global CRM team you can make an impact by driving the team forward, developing our brands and customer communication across the globe. As part of a data-driven team in our Marketing & Customer Product organization you will report into the CRM Team Lead. This is a critical role for CRM at Flix as we expand our capabilities, redefine our toolset and constantly optimize for maximum revenue, profits, and growth, as well as scalability and efficiency. We support constant global market growth with our marketing activities to increase repeated purchases and prevent churn. This role is based in Munich (it’s also possible to be located in Berlin), Germany.

• Drive customer retention and churn prevention, measured by CLV and incremental impact, through strategic CRM initiatives
• Develop and execute multi-channel marketing communications via email and push in Braze, ensuring effective targeting of relevant customer segments aligned with global and market-specific ambitions
• Optimize CRM automated communications by analyzing performance data, A/B testing content variations, and optimizing messaging, creatives, and layouts to maximize effectiveness
• Implement data-driven personalized content with continuous ambition to improve relevancy
• Support strategic planning by contributing to the department’s quarterly objectives, pitching ideas, and building business cases for new initiatives
• Collaborate with commercial and marketing teams developing communication ideas aligned with business priorities
• Ensure full compliance with privacy regulations across all customer communications