Join us as a CRM & Communications Manager

• If you’re a passionate marketeer with a flair for crafting compelling communications, we’ve got just the role for you at Tyl by NatWest
• Joining our exciting FinTech environment, you’ll make sure our customer emails are on brand and really hit the mark in terms of the message we’re trying to put across
• Our team operates within a hybrid working model, which means you’ll work from home some of the time, but you’ll also spend time working from an office twice weekly to collaborate with your colleagues
• We thrive through diversity and value the variety of backgrounds, perspectives and opinions in the room – and if you value this too, there’s a place for you with us

THE SKILLS YOU’LL NEED

We’re looking for a dynamic marketer with a proven track record in CRM and campaign management. You’ll bring fresh ideas, a strategic mindset, and a passion for delivering customer-centric marketing.

You’ll also demonstrate:

• The ability to work closely with different business stakeholders to deliver multiple communications requirements at the same time
• Excellent attention to detail
• Hands-on experience with Adobe Campaign, Microsoft Dynamics 365, Stensul, AEM, Salesforce, and Microsoft Customer Voice is desirable
• Proficiency in building and troubleshooting HTML and CSS email templates
• Experience using Pencil AI for creative development preferred

As our CRM & Communications Manager, you’ll be supporting email marketing initiatives to create attractive content that drives brand awareness, customer retention, and our strategic goals.

Your key responsibilities will include:

• Collaborating with marketing leaders, Take Payments stakeholders and creative professionals to research and create attractive digital marketing content as well as service led communications
• Helping to plan and deliver efficient and engaging email communications via multiple channels
• Leveraging email communities, digital media partners and advanced marketing techniques to produce high quality content, drive traffic, and generate customer leads
• Analysing content performance metrics and improving email content effectiveness and experiences across our digital marketing channels and campaigns
• Reviewing and making sure that email campaigns comply with applicable laws, regulations and policies