CRM Coordinator (German speaking) at Easygo Gaming

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

06 Jul, 26

Salary

0.0

Posted On

07 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Retention marketing, Customer lifecycle management, Data analytics, Email marketing, SMS marketing, Copywriting, German language, English language, Campaign management, KPI reporting, Google Suite, Slack, Jira, iGaming knowledge, Sports knowledge

Industry

Software Development

Description

Be at the forefront of our retention strategy. What's in it for you? Take charge of the marketing plan for the German speaking region, with the autonomy to innovate, drive customer engagement, and contribute to revenue growth. Your role will be pivotal in ensuring marketing efforts resonate with the local audience and support overall market success! Your role with us: You will develop and execute retention marketing campaigns across multiple channels, including email and SMS. You will also create compelling copy and messaging that connects with customers while reflecting cultural nuances unique to the German speaking region. You will focus on designing and optimising campaigns that engage customers at every stage of the lifecycle, with the ultimate goal of improving retention and long-term customer value. Please Note: We believe in the value of in-person collaboration! This is a full-time, on-site role at our Melbourne CBD office, where you’ll work closely with our dynamic team to drive innovation and growth. Who are we? Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming. Stake is the world's popular online casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 600+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone. Click play, on your career today! What you will do: Coordinate all German speaking communication and content to enhance the customer experience and stages of the customer lifecycle. Recommend and develop optimal plans for the delivery of campaigns, campaign format and campaign platform to grow profitability, creating action plans and strategies where appropriate. Enhance customer lifetime value, reduce churn and implement relevant CRM strategy in the German speaking markets. Collaborate with the content and marketing teams to identify which offers to promote and when. Work closely with the acquisition team to maximise the growth of campaigns in the relevant market, as well as support the company vision to launch into new markets. Be responsible for researching and sourcing relevant content to communicate with the customer base. Monitor and analyse results of email and SMS campaigns, including completing weekly and monthly KPI reports. What you will bring: Familiarity with customer lifecycle management within the online casino space. Hands-on experience with CRM platforms and data analytics tools. Fluent in German and English, both written and spoken. Gambling and sports knowledge would be highly regarded. Retention marketing knowledge. Experience working with creative teams, such as digital design, to prepare visual assets for campaigns. Bonus points if you also have: Sports & Gambling knowledge advantageous Cryptocurrency knowledge would be advantageous Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira Some of the perks of working with us: Office Perks & Environment In-house baristas serving free coffee, fresh juices and smoothies Daily catered breakfast and regular company-wide events Snack walls and drink fridges on every floor Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator Wellbeing & Personal Development Access to our Employee Assistance Program for you and your loved ones 9,000+ courses on our Learning & Development platform One paid volunteer day per year Weekly Wednesday massages by professional masseuses Team Connection & Rewards Team budgets for lunches and activities to celebrate achievements Social sports teams and participation in Corporate Games Easygo branded swag Birthday and work anniversary gift vouchers, plus a chance to win some huge prizes Events & Experiences Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1 Office visits from big-name streamers Meet Ambassadors like Alex Pereira, Israel Adesanya Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world. We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here. Come as you are. Be part of something bigger. Click play on your career today.

Responsibilities

Develop and execute retention marketing campaigns across email and SMS to drive customer engagement and revenue growth in the German-speaking market. Monitor campaign performance, analyze KPIs, and collaborate with cross-functional teams to optimize the customer lifecycle.