JOB SUMMARY:

We are seeking a CRM Data Contractor to provide self-service reporting and data-driven recommendations. This role is responsible for analyzing campaign performance across email, direct mail, and website channels to enhance customer engagement and drive business growth. The successful candidate will work closely with the CRM team and cross-functional partners across the organization.
The ideal candidate will have a passion for turning data into actionable insights, expert-level SQL skills, and experience manipulating data in tools such as Google Analytics, Looker, and Tableau Desktop. Strong attention to detail, a proactive mindset, and a continuous improvement approach to processes and reporting are essential.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
• 3 5 years of experience in CRM, Marketing Analytics, or a similar role.
• Proficiency in SQL (BigQuery or SAS Enterprise Guide preferred) and experience with reporting and data visualization tools.
• Experience with Google Analytics (preferably GA4) or similar web analytics platforms.
• Experience building reports and dashboards in Tableau Desktop, Looker, or similar tools.
• Strong understanding of statistical techniques and advanced mathematical skills.
• Website tagging knowledge is a plus.
• Familiarity with Salesforce Marketing Cloud or similar ESPs.

SKILLS & ABILITIES:

• Strong time management and organizational skills.
• Exceptional attention to detail with a focus on accuracy, efficiency, and repeatability.
• Ability to solve complex problems with clean, simple solutions.
• Excellent oral and written communication skills, both one-on-one and in group settings.
• Ability to collaborate effectively across teams and meet deadlines consistently.
• Professionalism in all interactions and tasks.

PREFERRED EXPERIENCE:

• Online industry or travel experience.
• Experience with A/B testing and marketing funnel analysis.
  Benefits through CGC: Payday Fridays, Dental, Vision, STD and/or LTD, Voluntary Life & AD&D, Accident, Critical Illness, Hospital Indemnity, Health Advocate EAP, Health Equity Commuter Benefits, ZayZoon, and 401k.
  We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws

• Maintain datasets required for reporting on email, direct mail, and website performance using SQL through Google BigQuery, SAS Enterprise Guide, Microsoft Excel, and similar tools.
• Prepare reports and visualizations using Tableau Desktop, Looker, Google Analytics, Microsoft Excel, and related tools, with a focus on email, direct mail, website shopping funnels, A/B tests, and ad hoc initiatives.
• Analyze business performance and present findings and recommendations to stakeholders clearly and compellingly.
• Coordinate cross-functionally with Marketing, Creative, E-commerce, Business Intelligence, and IT teams to align CRM initiatives with broader business objectives.
• Streamline and automate processes to improve efficiency, accuracy, and resource utilization.
• Perform other duties as assigned.