Review the existing Salesforce environment to identify current configurations, gaps, and opportunities for improvement across business processes.

Partner closely with sales and marketing stakeholders to gather requirements, define priorities, and design solutions that align with operational goals.

Build and refine Salesforce functionality through configuration changes, custom development, and process enhancements using Apex where needed.

Create and optimize lead management processes, including automation for assignment, tracking, and progression through the sales lifecycle.

Develop and maintain integrations that support reliable data exchange between Salesforce and connected business platforms.