CRM & Email Marketing Specialist at Relevance Digital Agency

Athens, Attica, Greece -

Full Time

Start Date

Immediate

Expiry Date

04 Aug, 26

Salary

0.0

Posted On

06 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, CRM, Audience Segmentation, Copywriting, A/B Testing, GDPR Compliance, Adobe Creative Suite, Canva, Data Analytics, Performance Reporting, Automation Workflows, Stakeholder Management

Industry

Marketing Services

Description

Relevance is a Google-multi awarded, fast growing Digital Agency that provides cutting edge online marketing services. Great Place To Work Great Place To Work Hellascertified Relevance in 2020 as a Great Place To Work. This special recognition is a meaningful achievement and encourages us to enhance our efforts to create an open, inclusive, and creative high trust working environment where everyone feels as an integral part of our team and can evolve personally and professionally. We are grateful to our people for believing in our mission and doing their best to make Relevance a great place to work. Selected Clients AVIS, BEAT, Jumbo, Kaizen Gaming, Zakcret, Mothercare, Porsche, NAK Shoes, Hondos Center, Public, Brown Hotels, Celestino, Agnotis, Prince Oliver, YAMAHA, Zeus & Dione, UNICEF Greece, Benaki Museum. Awards Google Ads Impact Awards 2025: Data Innovation Award Peak Awards 2025: Grand Winner | Best Performance Per Industry (13 Awards) Google Premier Partner Awards 2021: Diversity, Equity, and Inclusion Award Winner Peak Awards 2020: Performance Agency of The Year (41 Awards) Google Premier Partner Awards 2019: Video Excellence Award Winner E-volution Awards 2019: 14 Awards Peak Awards 2019: Performance Agency of The Year (30 Awards) Google Premier Partner Awards 2018: Display Innovation Award Winner Google Premier Partner Awards 2018: Video Innovation Award Winner Google Export Guru Award 2018 Peak Awards 2018: 15 Awards Google Export Guru Award 2017 Stelios HajiIoannou Young Entrepreneurship Award 2017 Google “Ready to Rock” Award 2016 Our Principles At Relevance, we focus on six core principles through which we cultivate our culture, promote excellence and evolve: Diversity - Knowledge - Innovation - Execution - Humility - Ownership. Our company's core purpose is to provide an environment for employees, clients and ourselves to flourish and throughout our eleven-year long lifetime we have heavily invested time & resources in building and maintaining a strategy, structure and methodology with one goal in mind; Growth. We have also managed to create an inspiring working environment in which our people can perform and develop by guiding and being guided. We Hire for Attitude and train for Skill We see every new recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing. As a CRM & Email Marketing Specialist you will: Oversee the full lifecycle of email campaigns, from strategic planning and automation workflows to final deployment and technical troubleshooting Develop audience segmentation models based on behavioral data, predictive buying patterns, and lifecycle stages to deliver high-personalized content Take full ownership of email KPIs and translate them into actionable insights to pivot strategies and maximize ROI Be responsible for strategic copywriting and creating visual assets (graphics/layouts) to ensure high-impact storytelling and brand consistency Design and manage an A/B and multivariate testing roadmap, constantly challenging the status quo to improve deliverability, engagement, and revenue Act as the primary bridge between the customer’s marketing teams and developers to ensure brand consistency, seasonal relevance, and seamless technical integrations Proactively identify untapped customer journey opportunities to drive traffic and scale revenue through automation and retention tactics Serve as the internal subject matter expert on CRM trends, privacy regulations (GDPR), and emerging email marketing technologies What you will bring: Bachelor's Degree In Marketing, Graphic Design, or a related field At least 2 years of hands-on experience in Email Marketing or CRM, preferably in a fast-paced agency or high-growth e-commerce environment Proficiency in enterprise-level Email Marketing Providers (ContactPigeon, Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud etc) and a strong understanding of email deliverability protocols A proven track record of using advanced analytics tools and performance reporting Experience in creating high-performing creatives with design tools (e.g. Adobe Creative Suite, Canva) Excellent conversion-oriented copywriting skills in both Greek and English Ability to manage stakeholder expectations, and lead projects from conception to completion with minimal oversight Benefits Competitive salary Hybrid working model Private Medical and Life Insurance Inspiring and challenging projects Growth opportunities Extensive education Central offices Bonus opportunities

Responsibilities

Oversee the full lifecycle of email campaigns, including strategic planning, automation, and technical troubleshooting. Develop segmentation models and manage KPIs to optimize ROI and drive customer retention.