Brands, Marketing and Audiences
Permanent - Full Time
London, GB, W12 7FA
BBC Studios Distribution
Job Closing Date: 10/02/2025

ABOUT BBC NEWS

At BBC News, we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team.
BBC News is the world’s most trusted source for impartial news. At BBC Studios, our Global News Team delivers and commercializes BBC’s news and fact-based content across digital platforms (Web, App, Streaming and off-platform) to audiences outside the UK.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

THE ROLE

The CRM Executive will be managing the building and sending of BBC email marketing campaigns and editorial newsletters including setting up new templates and automated emails, identifying target audiences, validating quality and compliance and reporting on key metrics.

RESPONSIBILITIES:

Execute a high-volume, high-quality workload in a fast-paced, creative environment.

• Build, QA, and deploy multiple editorial email newsletters weekly using Salesforce Marketing Cloud.
• Collaborate with journalists to ensure high editorial standards for each email sent.
• Compile relevant content and assets with stakeholders, managing expectations and schedules.
• Analyse email performance and present recommendations to CRM and editorial teams.
• Support CMS for email deployment and platform administration, including marketing and promotion emails.

• Implement A/B testing and best practices for deliverability and email rendering.

• • Maintain and segment subscriber data, manage internal audience cross-promotion, and configure marketing automation campaigns.