● Lead on build and testing of all email campaigns, using A/B testing, design innovation and best practice to optimise results

● Manage the segmentation of all data sets within the club's CRM system for use across a range of marketing channels, including email and paid ads

● Adopt a targeted approach to all CRM campaigns with a view to driving supporter loyalty and retention

● Drive initiatives to grow and enrich the club's database, using industry leading CRM practices

● Analyse campaign results and provide regular reporting to the Head of Marketing and Marketing Manager on email performance

● Use AI to automate CRM reporting and dashboards across all marketing channels, turning campaign data into actionable insig