ABOUT US

Welcome! We’re Minor Figures. Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand. We are a motley crew of artists, musicians, athletes, and activists who have come together over a shared love of chasing the perfect espresso & want to help shape a world in which the sustainable options aren’t just the ‘right’ ones, they’re also the most fun.
At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a B Corp certified company where all our products are 100% plant based.
Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time. We value individuality and we want you to be yourself. If you share our love for coffee and you want every day you spend at work to feel like your first, we’d love to hear from you.

SOCIALS

You will also support the marketing team with social media (Instagram & TikTok) including strategy planning, implementation and community management.
It is essential to the business and brand - that the person for this role is energetic, helpful, friendly, and knowledgeable while also seeking personal growth.

ABOUT THE ROLE

We are looking to develop a brand new and important communication channel with our B2B customer base. Our mission is to create the world’s best person-to-person care program directed solely at the cafe owner and coffee roasters as this community is our most valuable.
We want to develop a Whatsapp channel to onboard new customers, provide assistance with their subscriptions, offer ‘surprise and delights’ and communicate marketing initiatives, without the need for them to lift a finger. How we see this is like stepping out of the uber and not having to pull out your wallet. To further this, we want to develop this channel into a larger community, engaging in group chats.
There are 3 core principles at the heart of this: speed, service, and solutions.
Your role is to make the experience as premium and seamless as possible with a focus on creating an incredible, personalised experience and brand touch point, that helps to generate further sales for the business, increase lifetime value, and build long-lasting and trusting relationships. You will own B2B CRM, predominantly Whatsapp & EDM, and assist with DTC CRM under the guidance of Digital Marketing Manager.

WHAT YOU’LL BE RESPONSIBLE FOR

The role will include:

• Continuing the development Whatsapp/EDM B2B strategy, using Business Whatsapp & Klaviyo.
• Responding to high volumes of primarily inbound leads and new customers with the aim of moving them to become long-time customers.
• Assisting in all stages of the sales process, finding solutions, objection handling, negotiating, and closing.
• Answering questions about the product, brand and program etc.
• Supporting with DTC EDM/SMS & social media when needed.
• Working as part of a fast paced, agile team, offering our Partners a world class customer service experience
• Some weekend shifts might be required

You will excel in this role if you:

• Have been involved in Business WhatsApp implementation and customer care. Any previous experience on this platform is a benefit.
• Wants to develop and create a new standard in high-end customer care.
• Are motivated by being in a target driven-environment with all teams and team members contributing their bit to one common goal
• Have experience working well under pressure and are exceptional at multitasking.
• Are motivated by customer satisfaction & working with targets
• Ambitious & want to make an impact in the business
• Have a huge passion for the specialty coffee / or beverage industry.
• Have outstanding interpersonal skills (both written and verbal)
• Have exceptionally high standards and are permanently dissatisfied with ‘just OK’.
• Have a positive can-do attitude with a solutions-driven approach