CRM Executive at Jean Len GmbH

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

03 Jul, 26

Salary

45000.0

Posted On

04 Apr, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Email marketing, Klaviyo, SMS marketing, Data analysis, A/B testing, Lifecycle marketing, Copywriting, Direct mail, Customer retention, Segmentation, Campaign management, E-commerce, Subscription business, Analytical mindset, Attention to detail

Industry

Personal Care Product Manufacturing

Description

KatKin's Opportunity What we do at KatKin KatKin is the UK's leading fresh cat food brand — a subscription-first, vet-developed DTC business on a mission to transform the health of cats across the country. We're a passionate, fast-moving team obsessed with our customers (and their cats), and we use data and personalisation to build relationships that keep subscribers for life. This is a rare opportunity to get hands-on with CRM at a brand where retention is genuinely central to the growth strategy — not an afterthought. Why You’ll Love Working With Us The Role You'll be the engine behind our day-to-day CRM execution — building and sending campaigns, maintaining our automated flows, and helping us communicate with our subscribers in a way that feels relevant, timely, and on-brand. You'll work directly with our Growth Retention Lead and Head of Retention & Product Strategy and sit at the intersection of data, creative, and customer experience. This is a hands-on role. You’ll be in Klaviyo every day. You’ll work across the full customer lifecycle — from acquisition and onboarding through to retention, churn prevention, and winback. As part of the Retention & Product Strategy team, you’ll be a co-owner of metrics such as customer retention, repeat revenue, and customer lifetime value. You’ll have a large opportunity to shape business decisions based on CRM tests and learnings. This role is designed to grow into a more strategic Retention position as the function scales. Key ownership areas Email & SMS (Primary) Build, QA, and deploy email and SMS campaigns end-to-end in Klaviyo — from briefing creative through to scheduling and send Own the weekly and monthly campaign calendar, coordinating with creative and trading teams to keep BAU and promotional activity on track Maintain and improve automated flows: welcome series, post-first-box, subscription health, pause/cancel save, win-back, and reactivation Execute personalisation/segmentation strategies, ensuring the right message reaches the right subscriber at the right time Rigorously proof every send — copy, design, dynamic content, links, rendering across devices Direct Mail Support the execution of direct mail campaigns, working with external suppliers on briefing, targeting, and despatch logistics Track response rates and feed learnings back into the broader retention strategy Performance & Optimisation Own CRM reporting, turning performance data into clear insights and actionable recommendations Run structured A/B tests (subject lines, send times, content) and document learnings clearly Flag anomalies and surface insights to the team; bring a curious, analytical mindset to everything Continuously improve CRM processes to increase speed, accuracy, and scalability Cross-functional Work closely with creative to brief and deliver campaign assets on time Collaborate with the product and data teams to ensure segments stay accurate and customer data flows cleanly Stay close to the subscription experience — understanding the customer lifecycle deeply so communications always feel relevant Surface insights that inform wider product, CX, and retention strategy decisions Who we are looking for: 1–2 years of hands-on CRM or email marketing experience, ideally at a DTC, subscription, or e-commerce brand Strong attention to detail; you catch errors before they go out the door Comfortable with data - you can interrogate campaign reports, spot what's working, and articulate why Clear written communicator; you understand what makes a good email Creative mindset - keen to bring exciting and innovative ideas to the table Excited about exploring AI, and keen to investigate how we can use AI to improve the success of our CRM initiatives Nice to haves Practical Klaviyo experience — you've built flows and campaigns yourself, not just managed agency relationships Experience with SMS platforms (Twilio, Attentive, Postscript, or similar) Exposure to subscription businesses and lifecycle marketing specifically Familiarity with direct mail execution Experience with Shopify or similar e-commerce environments Experience with analytics tools (e.g. Looker, GA, etc.) What We Offer Competitive salary (£35,000-£45,000 depending on experience) A high-ownership, high-learning environment - CRM is a core growth lever here, not a support function Career development: a clear path toward CRM Manager as the function grows No egos and a small close-knit team Vibrant office in the heart of Shoreditch 25 days holiday every year, your birthday off + an extra day per year of service 1 day per week work from home 2 weeks per year work from anywhere AXA Health Insurance, including dental Enhanced parental leave Fertility Leave Salary sacrifice pension scheme 50% off a monthly KatKin subscription (your cat will thank you) £500 new cat bonus £800 personal development budget per year To Apply

Responsibilities

You will be responsible for the day-to-day execution of CRM campaigns, including building and deploying email and SMS communications in Klaviyo. Additionally, you will manage campaign calendars, perform A/B testing, and analyze performance data to optimize customer retention and lifetime value.