WHO WE ARE

Metropolitan Gaming Group is the multi-channel gaming and leisure brand for people who live city life to the full. The home of Metropolitan Gaming Online and Metropolitan Casinos, we’re dedicated to providing exceptional experience and service for our guest’s whichever platform or venue they visit.
Our destinations across the UK and Egypt include the iconic Empire Casino in Leicester Square, and London’s newest luxury casino Metropolitan Mayfair. We’re a ‘Why Not?’ brand that likes to challenge the status quo and we’re passionate about: looking good, feeling great; keeping our finger on the pulse; doing things with a twist; and being safe hands for our customers and people.

THE ROLE

We are looking for a data-driven and passionate CRM Marketing Executive to join our dynamic marketing team. This is a fantastic opportunity to play a vital role in shaping the customer journey for thousands of players across our iconic casino portfolio.
Reporting to the CRM Manager, you will be the engine of our customer communications, executing targeted and personalised campaigns that drive footfall, increase player loyalty, and deliver measurable business growth. If you are detail-oriented, technically adept, and thrive in a fast-paced environment, this is the perfect role to advance your career in CRM.

KEY RESPONSIBILITIES

• Campaign Execution: Manage the end-to-end process for multi-channel marketing campaigns (Email, SMS, App Push Notifications, Print, WhatsApp), from briefing and building to testing, deployment, and reporting.
• Customer Segmentation Support: Utilise our CRM platform to segment the customer database for targeted promotional offers, event invitations, and lifecycle communications.
• Performance Analysis: Monitor and analyse key campaign performance metrics, including open rates, click-through rates, conversions, and ROI. Produce regular reports with insights and recommendations for optimisation.
• A/B Testing: Implement a structured testing plan to continuously improve campaign effectiveness, testing variables such as subject lines, content, and calls-to-action.
• Loyalty Programme Support: You will assist in the execution of marketing initiatives for our loyalty programme, with a focus on both onboarding new members and engaging existing tiers. This role includes managing monthly “Met Experiences” for our high-value customers, supporting market research recruitment, generating customer vouchers, creating visit driver promotions and using our Qualtrics survey platform to gather valuable customer feedback.
• Database Management: Ensure the integrity and hygiene of our customer data, working with the CRM Manager to maintain a clean and effective marketing database.
• Collaboration & Compliance: Work closely with internal stakeholders (venue marketing, design, and operations) to ensure campaigns are aligned and effective. Ensure all communications adhere to brand guidelines and regulatory standards (GDPR and Gambling Commission).