CRM Executive at Rank Group

, Plaines Wilhems, Mauritius -

Full Time

Start Date

Immediate

Expiry Date

21 Dec, 25

Salary

0.0

Posted On

22 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, CRM, Email Campaigns, SMS Campaigns, Push Notifications, Web Analytics, HTML, Budget Management, Team Collaboration, Task Prioritization, Market Research, Presentation Skills, Accountability, Customer Engagement, Retention Strategies, Gaming Market Segmentation

Industry

Gambling Facilities and Casinos

Description

Company Description Rank Interactive, the digital arm of the Rank Group plc, stands as a leading global digital gaming company fueled by top-tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily. Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software. With offices in the UK, Gibraltar, Mauritius & South Africa and being part of a group with approximately 8,000 employees globally; we unite people and entertainment across diverse digital channels. Joining our high-performing and inclusive culture, you'll instantly become part of a team supporting our customer-facing initiatives. Job Description We are looking for a technically proficient digital marketing enthusiast to join our team as a CRM Executive. In this role, you will lead the implementation and execution of multi-channel marketing campaigns across Email, SMS, Inbox Messaging, Push Notifications, Facebook, and Direct Mail. This role will leverage advanced strategies to effectively engage and optimise our customer database to make a significant impact on our customer engagement and retention strategies. Job Purpose: Support delivery of CRM campaigns in order to drive traffic to our sites, following best practices in digital marketing and utilizing all available channels. Main purpose of this role is to improve player retention for new, retained and reactivated players by delivering tactical, BAU and automated campaigns following CRM plan while maintaining operational excellence and making continuous improvements based on results of the previous campaigns and ongoing trading situation. Qualifications Previous experience in CRM or degree in IT, Marketing is highly desirable and adds significant value. A deep understanding of bingo, casino and gaming market segmentation is essential for delivering targeted and impactful campaigns in these domains. Sports betting knowledge is beneficial. Familiarity with key tools such as Adobe Campaign, Optimove and various email editing platforms alongside solid HTML skills is advantageous. Web analytics tools knowledge (Google Analytics, Adobe analytics, understanding of UTM tracking) comes as an advantage. Experience in managing budgets, including the ability to calculate ROI and optimize channel costs, ensuring effective allocation of resources for maximum impact is beneficial. A collaborative mindset with the ability to work effectively within a team, encouraging a culture of cooperation and shared goals is highly valued. The ability to assess and prioritize tasks effectively, ensuring that critical objectives are met while balancing multiple projects is instrumental. Ability to conduct marketing and competitor research, along with the capability to deliver engaging presentations would be impactful. A strong sense of accountability and reliability, with the ability to conduct work in a timely manner and perform thorough checks on campaigns, is instrumental. Additional Information #LI-Onsite #LI-GB1 You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you. We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us. Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe. The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.

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Responsibilities

Lead the implementation and execution of multi-channel marketing campaigns to drive traffic to the company's sites. Improve player retention through tactical, automated campaigns while maintaining operational excellence.