LONDON KINGS CROSS OR FOLKESTONE, KENT

The Saga Travel Marketing Team are looking for an ambitious, customer centric and results-driven CRM Executive to join their dynamic CRM team. Situated in a growing area of Saga Travel across our Holidays and Cruises products contributing to driving revenue growth, improving customer engagement, and enhancing the overall customer journey through insight-led decision-making and innovative ideas.
As one of our CRM Executives you’ll play a key part in driving our email and direct mail activity across acquisition and retention marketing.
Saga as a group is transitioning to a data-driven approach utilising Lifetime Value, Intent and Next Best Action modelling. This requires the CRM strategy to shift to be truly customer-led opposed to channel execution focused.
You’ll be working closely with the CRM Manager to develop and deliver the Email and DM calendar across the year to drive stronger relationships with customers, uncovering and extracting potential value to deliver against our strategic business objectives.
Main Responsibilities

As the CRM Executive for Saga Travel, your keys responsibilities will be to;

• Deliver personalised, relevant and timely communications to our customers.
• Work closely with the wider marketing team to plan the CRM calendar across the year, working collaboratively to focus on season launches and wider marketing campaigns.
• Work closely with the studio and email developers to plan, build and test new and creative templates.
• Monitor and report on deliverability and campaign outcomes.
• Manage the weekly performance reporting of email and DM to key stakeholders.
• Work closely with the data planning manager to segment our database to ensure more personalised and relevant communications.
• Create and manage workflows in Adobe campaign.
• Support the CRM Manager to plan, implement and report on the CRM test and learn strategy.
• Work closely with our mailing house to ensure all DM activity is booked in, data is delivered and proofs are signed off reading for posting.
• Work closely with the CRM manager to plan and deliver omni-channel journeys utilising customer-data based segmentation and models.
• Explore the customer data set and harnessing insight you will develop campaign strategies which extract value from the existing database.
• Create the optimum CRM approach across email and DM, removing the default and siloed approach to segmentation, whilst also working with the Digital team to utilise website and paid digital channels as appropriate.

The Ideal Candidate

• Have gained experience in data-led CRM segmentation and application to customer journeys.
• User experience with omnichannel marketing platforms.
• Experience in omni-channel planning and delivery.
• Experience of Test & Learn application with proven results on performance.
• Experience in email and DM channel delivery and optimisation.
• Have the ability to leverage customer insight, technology trends and commercial context to inform activity.
• Strong growth and performance mentality, innovating and exploring new opportunities beyond the default approach.
• Career experience in a consumer-facing organisation.

SAGA DOES NOT ACCEPT AGENCY CVS UNLESS SPECIFICALLY ENGAGED ON THE ROLE BY THE TALENT ACQUISITION TEAM. PLEASE DO NOT FORWARD CVS TO OUR RECRUITERS, EMPLOYEES OR ANY OTHER COMPANY LOCATION. SAGA WILL NOT BE RESPONSIBLE FOR ANY FEES RELATED TO CVS RECEIVED IN THIS UNSOLICITED MANNER.

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Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that’s why we have put together an amazing benefits package for all colleagues.

As the CRM Executive for Saga Travel, your keys responsibilities will be to;

• Deliver personalised, relevant and timely communications to our customers.
• Work closely with the wider marketing team to plan the CRM calendar across the year, working collaboratively to focus on season launches and wider marketing campaigns.
• Work closely with the studio and email developers to plan, build and test new and creative templates.
• Monitor and report on deliverability and campaign outcomes.
• Manage the weekly performance reporting of email and DM to key stakeholders.
• Work closely with the data planning manager to segment our database to ensure more personalised and relevant communications.
• Create and manage workflows in Adobe campaign.
• Support the CRM Manager to plan, implement and report on the CRM test and learn strategy.
• Work closely with our mailing house to ensure all DM activity is booked in, data is delivered and proofs are signed off reading for posting.
• Work closely with the CRM manager to plan and deliver omni-channel journeys utilising customer-data based segmentation and models.
• Explore the customer data set and harnessing insight you will develop campaign strategies which extract value from the existing database.
• Create the optimum CRM approach across email and DM, removing the default and siloed approach to segmentation, whilst also working with the Digital team to utilise website and paid digital channels as appropriate