CRM Lead at Dijitally

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

17 May, 26

Salary

0.0

Posted On

16 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Strategy, Team Leadership, Client Advisory, Lifecycle Marketing, Email, SMS, In-App Communication, Data Analysis, Reporting, Marketo, Klaviyo, Salesforce, Ontraport, Segmentation, Personalization, Stakeholder Management

Industry

Advertising Services

Description

At Dijitally, we’re passionate about helping businesses grow through smart, sustainable digital solutions. Based in Australia and proudly partnering with one of the world's leading fintech companies, we empower customers and retailers to achieve greater financial freedom – and we have some exciting projects ahead. We’re now looking for our new CRM Lead, based in the UK, as we expand our remit with this global brand. As the CRM Lead, you’ll take charge of the CRM strategy and production for our clients as well as our own brands. You will lead a talented team of CRM specialists, charged with developing and executing innovative CRM campaigns tailored to different audiences. This role offers a fantastic opportunity to shape our agency's CRM processes and client success strategies. With your expertise, you’ll play a pivotal role in enhancing customer engagement, acquisition, retention, and overall lifecycle marketing performance for some of the most exciting brands in their respective industries. Your new role includes: CRM Strategy & Leadership Own and drive the overarching CRM strategy for the agency and its clients, delivering innovative, data-driven campaigns that align with business goals Lead, mentor, and inspire the CRM team, ensuring the successful execution of campaigns and continuous improvement of processes Act as a trusted advisor to clients, helping them refine their CRM approaches across platforms and customer touchpoints Position the CRM team for growth Client Campaign Development Collaborate with client-facing teams to design and execute lifecycle marketing programs across email, SMS, in-app, and other direct communication channels Develop strategies tailored to client industries, whether optimising upselling and retention for subscription models, driving direct bookings for travel clients, or personalizing user engagement in fintech Measurement, Reporting, and Optimisation Leverage data and analytics to segment audiences, optimise messaging, and enhance campaign effectiveness for each client Implement robust reporting structures to measure the impact of CRM initiatives and provide actionable insights to both clients and agency leadership Cross-Functional Collaboration Work closely with the Performance Marketing, Creative, and Leadership to ensure a seamless integration of CRM efforts with broader marketing campaigns Serve as the bridge between the CRM team and clients, ensuring CRM strategies align with overarching marketing objectives and client OKRs Team Leadership & Development Coach the CRM team in best practices for automation, personalization, segmentation, and campaign analysis Keep the team updated on industry trends, tools, and compliance standards, ensuring the agency remains ahead of the curve in CRM innovation The skills and experience you'll bring: Proven experience (5+ years) in CRM leadership roles, ideally within a digital marketing agency or a client-facing environment Expertise with leading CRM platforms such as Marketo (essential), Klaviyo, Salesforce, and Ontraport (desireable), or similar, with the ability to quickly adapt to new systems Strong understanding of CRM lifecycle stages, customer segmentation, lead scoring, and engagement strategies Hands-on experience in developing CRM strategies for B2C and B2B industries like travel, subscription services, fintech, and SaaS products Analytical and results-oriented mindset with a proven track record of optimizing campaign performance through data insights Exceptional leadership skills with experience managing, mentoring, and growing a global team. Outstanding communication and stakeholder management skills, capable of building strong relationships with both internal teams and clients A proactive, collaborative attitude and the ability to thrive in a fast-paced, deadline-driven environment How we work: This is a remote role, with core working hours aligned with GMT. We value flexibility but trust you to manage your workload effectively. You’ll stay connected with the team and clients through Slack, G-suite, and email — and your ability to communicate clearly and proactively will set you up for success. A bit about us: At Dijitally, we’re all about collaboration, curiosity, and making great work together. We create an environment where people support each other, grow together, and feel empowered to do their best. While we move at pace, we know balance matters—so we offer flexibility to help our team stay motivated and energised. Open communication, fresh thinking, and a can-do attitude are what drive us forward. We celebrate individuality and champion inclusion. If you don’t tick every box but feel this role could be a great fit, we still encourage you to apply. We value potential just as much as experience, and we welcome people of all backgrounds—regardless of race, religion, gender identity, sexual orientation, age, disability, or culture.

Responsibilities

The CRM Lead will own and drive the overarching CRM strategy for the agency and its clients, leading, mentoring, and inspiring the CRM team to execute innovative, data-driven campaigns. This role involves collaborating with client-facing teams to design and execute lifecycle marketing programs across various direct communication channels.