CRM Lead at Easygo Gaming

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

0.0

Posted On

06 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Experience, Data Lakes, Live Streaming, Campaign Management, Collaboration, Strategy Development, Compliance, Experimentation, Localization, AI Utilization

Industry

Software Development

Description

Be our first CRM Lead at KICK - zero legacy inheritance, zero tech debt - build your own legacy from scratch. What's in it for you? As CRM Lead, you will manage a growing customer base of 70 million users and counting, including viewers, streamers, clippers and developers. This function is new for the business, meaning you will realise your own vision for CRM rather than inheriting the legacy of someone prior. This is what makes the opportunity so unique. And - You’ll have the opportunity to hire one direct report once CRM’s return on investment has been realised. Your role with us: Your strategy will influence the design of the data lake and CRM platform, both of which will be built in collaboration with internal and external stakeholders. You will have all the support you need to succeed in the role, including resources to help you design and translate all communications for your respective markets. Who are we? Headquartered in the beautiful city of Melbourne, Australia, KICK is built by gamers, for gamers. Our platform may be new, but we're already making waves by partnering with some of the biggest names in streaming! We’re not just another live streaming platform though - we’re a community of gamers, creators, and fans who are passionate about building something incredible together, and we’re already seeing the results of our hard work: Our platform is quickly becoming one of the fastest growing forces in the industry. Fast forward to today, we have more than 50 million users and recently celebrated 1 billion watch hours, and we are just getting started. Our founders have spent the last two decades playing video games together and fueled by their extensive knowledge, experience, and deep love for tech, they have turned their passion into a number of thriving entertainment and gaming brands. This passion for gaming, has led to KICK being recognised as an industry disruptor and the ones to watch, making us the ultimate destination for gamers and creators alike. Kickstart your career and apply today! What you will do: Develop and maintain an in-depth understanding of customer segments, including viewers, streamers, clippers and developers. Review the current state of CRM, identify opportunities for improvement and map the future state. Document their strategy and educate all relevant stakeholders. Collaborate with Engineering, Business Intelligence and a pre-selected implementation partner to set up Insider. Manage all automated, scheduled and ad-hoc campaigns. Collaborate with the Content team on Spanish, Japanese, Arabic and Portuguese translations of their copy. Collaborate with the Design team on all required assets. Collaborate with the Legal team to ensure compliance. Conduct ongoing experimentation to optimise results. Contribute continuously to the data lake by translating their evolving journey maps into data points. What you will bring: 5+ years of CRM experience. Proven track record in the setup, management, and execution of CRM technology. Experience working with data lakes. Familiarity with the live streaming space. Bonus points if you also have: Experience using Insider. Experience working in a fast-paced tech environment. Understanding of localisation and its nuances. Experience using AI to assist with CRM responsibilities. Some of the perks of working with us: Wellbeing & Personal Development Access to our Employee Assistance Program for you and your loved ones 9,000+ courses on our Learning & Development platform One paid volunteer day per year Weekly Wednesday massages by professional masseuses Office Perks & Environment In-house baristas serving free coffee, tea, fresh juices, and smoothies Daily catered breakfast and regular company-wide events Snack walls and drink fridges on every floor Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator Team Connection & Rewards Team budgets for lunches and activities to celebrate achievements Social sports teams and participation in Corporate Games Easygo branded swag Birthday and work anniversary gift vouchers, plus a chance to win prizes Events & Experiences Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1 Office visits from big-name streamers Meet Ambassadors like Alex Pereira, Israel Adesanya Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events We believe that the unique contributions of everyone at Easygo (and KICK) are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world. We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here. Come as you are. Be part of something bigger. Click play on your career today.

Responsibilities

As CRM Lead, you will develop and maintain an understanding of customer segments and manage all automated, scheduled, and ad-hoc campaigns. You will also collaborate with various teams to optimize the CRM strategy and ensure compliance.