ABOUT US

Hostelworld Group, the global hostel-focussed online booking platform, inspires adventurous minds to meet the world and come back with life-changing stories to tell. Our customers are not your average tourists, they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations – all in the palm of their hand.
It is the social nature and community feel of hostels and their environment, that enable travellers to embrace journeys of discovery, adventure and meaning. We have more than 13 million reviews across 17,800 hostels in more than 179 countries, making the brand the leading online hub for social travel. The website operates in 19 different languages and our mobile app in 13 languages.
Founded in 1999 and headquartered in Dublin, Hostelworld has a growing, high-calibre team of 230 people within Technology, Product, Global Markets, HR, Finance & Legal and Marketing Teams across our Dublin, London, Porto, Shanghai and Sydney offices. Hostelworld is listed on the London Stock Exchange and Dublin Euronext. You can read more about our story here.

WHO YOU’LL WORK WITH ‍‍

We are seeking an experienced CRM Lead to join our team. In this role, you will own our CRM channel, be responsible for coming up with new CRM campaigns, as well as operationally creating them and managing our CRM tool. You will also work closely with multiple stakeholders to understand their CRM needs and ensure that these needs are met through effective campaign management.
Our CRM currently consists of email and push notifications, but may expand into other content types in the future.

WHAT YOU’LL DO ‍

• Own the performance and success of the CRM channel for bookings and new customer acquisition.
• Develop and execute new CRM campaigns to drive customer engagement and retention.
• Drive experimentation roadmap and constantly work on improving existing CRM campaigns through A/B testing.
• Work with the mobile team to come up with and implement new campaigns and experiments for our social network features.
• Manage the operational side of CRM, including building campaigns in Iterable, MoEngage or similar and ensuring that campaigns are executed flawlessly.
• Work closely with stakeholders from across the organization to understand their CRM needs and develop campaigns that meet those needs.
• Monitor campaign performance and adjust as necessary to ensure that campaign goals are met.
• Support ad-hoc and one-off campaigns (like Black Friday, Winter Deals etc.) from the CRM perspective and take an active role on those projects.
• Responsible for the overall CRM roadmap and campaign management across all teams requirements.