ABOUT ENVATO

Everything we do is to empower creative professionals to thrive, with unlimited access to high-quality assets, tools, tutorials and more. Essentially, we exist to empower creatives to thrive.
We proudly support the lives of creative professionals all over the world, from web developers and graphic designers, to marketers, videographers, photographers and more. We’ve built a community where anyone can get their creative projects done, and where creators bring their ideas to life and in the process, earn a living doing what they love.
We’re a global values led company, blending purpose and profit, and a passionate B Corp we are committed to making a positive impact on the communities we engage in. We have long embraced flexible ways of working, and we’re proud of how we keep our global team connected. Our roles can be based across Australia, New Zealand and Mexico.
You can read more about us on our company blog, including news of our acquisition by Shutterstock Inc in 2024.

ABOUT THE ROLE

As a CRM Lifecycle Manager at Envato, you’ll take our email marketing to the next level. You’ll lead a team of three specialists, own the email marketing roadmap, and drive a data-led approach to customer acquisition and retention. You’ll be responsible for the strategy, execution, and continuous optimisation of our CRM programs—focused on boosting customer engagement, retention, and lifetime value.
This role is ideal for someone who combines a deep understanding of lifecycle marketing, strong copywriting and analytical skills, and hands-on experience with CRM platforms. You’ll play a key role in shaping high-impact, personalised customer experiences that reflect Envato’s tone and values. Reporting to the Director of CRM & Marketing Operations, you’ll also contribute to the broader marketing strategy and help evolve how we connect with our global community.

WHAT YOU’LL BE DOING

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• Define and continuously optimise Envato’s email marketing roadmap with a focus on customer acquisition and retention.

• Lead the creation and execution of user email flows, using data insights to identify opportunities for improvement.
• Analyse campaign performance to understand what’s working, share insights, and build scalable, automated programs.
• Drive advanced segmentation strategies and partner with Analytics to track, test and optimise performance across all emails.
• Own the email performance dashboard in collaboration with Analytics, ensuring clear measurement of key success metrics.
• Manage Envato’s email platform (currently Iterable), including evaluating and implementing new tools or features.
• Partner with Product teams to align email initiatives with broader growth strategies and opportunities.
• Communicate the roadmap clearly and collaborate with key stakeholders to ensure strong performance across marketing.
• Oversee email deliverability and compliance with global privacy regulations, maintaining performance against industry benchmarks.
• Lead and coach a team of email specialists, fostering development, collaboration and alignment with Envato’s values.