ABOUT US

We are a Quebec-based health and wellness company in the early stages of a digital transformation. Our product portfolio is mature, and our B2B and D2C customer base is solid — but when it comes to CRM, marketing automation, and lifecycle engagement, we’re building from scratch.
Unlike large companies with over-engineered legacy systems, our tech stack is modern, lean, and built for speed. We work in HubSpot, Klaviyo — easy-to-use, agile platforms that give us the flexibility to move fast, test quickly, and act on insights without technical bottlenecks.
This role is key to shaping how we engage and retain our customers digitally — and we’re looking for someone who combines technical execution with the leadership and influence needed to drive change across a team still learning the value of CRM and lifecycle marketing.

THE ROLE

You will own the end-to-end lifecycle marketing function across HubSpot and Klaviyo. From segmentation strategy and automation setup to sales team training and campaign performance reporting — you’ll define how we connect with customers and drive eCommerce adoption.
You’ll work closely with our sales and marketing leads, collaborate with external agencies and content partners, and lead cross-functional conversations to turn CRM into a growth engine.
Your campaigns will be critical in driving B2B/B2C eCommerce adoption and ongoing retention.

WHAT YOU’LL DO

• Lead the design and execution of all CRM and lifecycle marketing programs
• Build lifecycle campaigns (onboarding, reactivation, winback, retention) across HubSpot and Klaviyo
• Segment B2B customers by value (e.g.
• Train the B2B sales team on pipeline usage and CRM best practices
• Collaborate with design and content teams — you own the strategy, they deliver the assets
• Own performance reporting: LTV, conversion rates, pipeline velocity, campaign impact
• Run experiments to improve segmentation, timing, and messaging
• Lead coordination with internal stakeholders and agency partners