CRM Lifecycle Marketing Specialist at Honest

Special capital Region of Jakarta, Java, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

24 Jun, 26

Salary

0.0

Posted On

26 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Lifecycle Marketing, Campaign Execution, MoEngage, WhatsApp, Push Notifications, A/B Testing, Mixpanel, Branch, SQL, BigQuery, Segmentation, Copywriting, User Activation, Churn Reduction, Data Analysis

Industry

Design Services

Description

Who we are We are Honest – a company committed to building financial products that people truly love. Our products are designed to be fair, simple, and genuinely useful in everyday life. Our diverse team brings together people from different backgrounds who share the same goal: to create meaningful solutions that make finance better. After successfully launching our first product, we're now in an exciting growth stage, learning fast, moving quickly, and building together as a team. About the role You will own the execution of user engagement and re-engagement campaigns across owned channels, working closely with marketing and product managers. You'll be the hands-on operator behind our MoEngage setup, running campaigns that activate new users, recover dormant ones, and reduce attrition. If you love being in the weeds of campaign execution, obsess over messaging that converts, and know your way around tools like MoEngage and WhatsApp Business, we'd love to meet you. (Focus areas: portfolio actions on activation, average spend per account, dormant account management, attrition management and reactivation) How you will make an impact 🚀 Campaign Execution & Channel Management (Core focus) Be the power user of MoEngage - owning end-to-end campaign setup, scheduling, segmentation, and delivery across WhatsApp, Push, and other owned channels Build and manage lifecycle campaigns that move users through the funnel - from activation of first-time customers, to re-engaging dormant segments, to reducing churn through timely and creative outreach Lead execution on the Salvage & Referral program, coordinating multi-channel outreach (WhatsApp, phone calls, etc.) and testing different messaging angles to recover and retain users Continuously improve campaign quality - better targeting, sharper copy, smarter timing - based on what the data and results are telling you A/B Testing & Optimisation Design and run A/B tests within MoEngage to validate hypotheses before scaling campaigns Track experiment results and translate them into clear takeaways the team can act on Use tools like Mixpanel and Branch to monitor campaign performance and spot what's working 📊 Analytics & Reporting (Supporting role) Use SQL and BigQuery to pull data when needed to support campaign decisions and audience segmentation Provide reporting support on paid media and owned channel performance Contribute to dashboarding improvements that give the marketing team clearer, faster visibility into results What you need to have 2–3 years of experience in CRM, lifecycle marketing, or campaign execution (tech or fintech experience is a plus) Hands-on experience with MoEngage — you should know the platform well and be comfortable owning it end-to-end Proven experience running campaigns on WhatsApp and Push channels Comfort with A/B testing — setting up experiments, reading results, and applying learnings Familiarity with analytics tools like Mixpanel and Branch Strong bias for action — you get things done without needing a lot of hand-holding Ability to juggle multiple campaigns and projects in a fast-moving environment SQL skills are a plus, but not the main thing we're hiring for What makes you stand out Fintech or credit product experience 💳 Deep MoEngage platform knowledge Experience with app-based growth or lifecycle marketing Indonesian language skills 🇮🇩 Our application process Hiring is something we do with care. Here's what to expect after submitting your resume: The hiring team reviews your application Initial call with the hiring team Onsite interviews with relevant team members Offer Why you'll love it here 🏦 Everyone gets ESOP — we're all owners here 📚 Training course and book subsidies You'll work with some of the sharpest people in the industry 🏙 Modern office in the heart of Bangkok 🏥 Top-of-the-line medical healthcare plan 💆 Monthly wellness allowance 🌏 One of the best-funded startups in Southeast Asia, backed by Silicon Valley investors No titles or hierarchy — we value contribution and celebrate wins together At Honest, we are committed to equal employment opportunities regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

Responsibilities

The specialist will own the end-to-end execution of user engagement and re-engagement campaigns across owned channels like WhatsApp and Push, primarily using the MoEngage platform. Key focus areas include driving portfolio actions, managing dormant accounts, and reducing customer attrition through creative outreach and testing.