ABOUT THE ROLE

The CRM & Loyalty Executive is responsible for developing strategy across all brands in relation to CRM, Acquisition and Loyalty. In this role, you will execute execute marketing and triggered emails daily, SMS, driving personalization across channels along with tracking key metrics on an ongoing basis. You will also draw insights from results and share any recommendations.
Based at our Head Office in the heart of the CBD, located at 388 George Street, 2000, this is a full-time hybrid role working from home and in the office weekly.

DUTIES & RESPONSIBILITIES

• Develop strategies to drive sales, profit and acquisition for all brands across the channels informed by data insights.
• Support the CRM & Loyalty Manager and participate in Brand and CRM strategy meetings.
• Support day-to-day operational tasks to support email and SMS marketing programs, from creative briefing from Digital campaign colleagues to HTML coding and testing/QA and responsible for deployment via email service provider platform.
• Utilise Salesforce DC for segmentation selects, best practice and despatch of EDM and SMS; upload customer lists.
• Create and maintain automated, personalized campaigns to drive loyalty and engagement.
• Collaborate with key stakeholders to ensure all design solutions and assets meet deadlines and objectives.
• Proactively resolve problems and troubleshoot to keep workflow on schedule and escalate higher level conflicts to manager for resolution.
• Build responsive email templates, utilizing HTML and CSS to drive targeted content optimized for the user’s device.
• Track key engagement metrics and report on email campaign results, highlighting successes, trends and opportunities.
• Set up A/B test and learn campaigns to identify marketing opportunities to drive incremental revenue.
• Develop and grow SMS program from strategy development to campaign integration.
• Ensure ACCC and Privacy compliance.