CRM & Loyalty Specialist at InPost

, Community of Madrid, Spain -

Full Time

Start Date

Immediate

Expiry Date

23 Mar, 26

Salary

0.0

Posted On

23 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Strategy, Customer Lifecycle, Automation, Personalisation, Segmentation, Testing, Analytics, Reporting, Collaboration, Coordination, Analytical Skills, HTML, Email Marketing, Stakeholder Management, English Language

Industry

Logistics;Transportation;Supply Chain and Storage

Description

Everything you are looking for and more 📦 We are looking for a CRM & Loyalty Specialist to design, execute and optimise customer relationship strategies across the entire lifecycle. This role will be responsible for defining and automating customer journeys, leading segmentation, coordinating multichannel campaigns and ensuring that every action drives conversion, engagement and repeat usage. The role sits within the Growth area, as part of the Marketing department, with a versatile and highly hands-on scope. Its goal is to accelerate activation, recurrence and retention through personalised communication and data-driven automation. What responsibilities and objectives will you have? CRM Strategy & Customer Lifecycle Design and execute CRM strategies focused on acquisition, activation, retention and loyalty. Develop specific initiatives to increase repeat usage, engagement and customer lifetime value (LTV). Define and implement loyalty strategies across web and app. Automation & Personalisation Configure and automate multichannel journeys in Synerise and Batch (email, SMS, push and in-app notifications). Define triggers and personalisation rules across the customer lifecycle. Segmentation & Testing Segment audiences and build behavioural cohorts. Launch and optimise A/B tests to improve conversion at each lifecycle stage. Analytics & Reporting Monitor key KPIs such as activation, retention, churn, opt-in/out, repeat usage and conversion. Analyse behavioural and performance insights to propose actionable improvements. Measure the impact of campaigns and automations through regular reporting and recommendations. Collaboration & Coordination Work closely with Product, Tech, CX and Customer Support teams to ensure alignment across initiatives. Coordinate rollouts, learnings and best practices with international teams. Well, what will the requirements be? 3+ years of experience in CRM, automation or data-driven marketing roles. Experience with CDP / marketing automation tools (Synerise or similar). Strong analytical skills, with the ability to interpret cohorts and funnels. Basic knowledge of HTML and email marketing best practices. Excellent organisational skills and stakeholder management capabilities. High level of English, as you will collaborate with international teams. What do we offer? Language platform Wellbeing programme Flexible working hours Online platform for lifelong learning Competitive salary Flexible remuneration services can be contracted Why join us? Because we don’t settle — we go further and multiply impact (10X Attitude). Because we design every transformation around real customer value (Passionate About Customers). Because we make things happen fast and smart — not perfect, but done (Go, Go, Go). Because we believe the future belongs to those who rethink what’s possible (Dare to Disrupt). Because we win together — diverse, collaborative, driven by one shared vision (One Goal, One Team). Inclusive Culture InPost has an Equal Opportunities Plan that promotes equality at all levels. We aim for equality in the company's workplaces, as it is focused on promotion, within and outside the company, as well as gender equality, diversity, equity and inclusion of people regardless of their abilities and conditions.

Responsibilities

The CRM & Loyalty Specialist will design, execute, and optimize customer relationship strategies throughout the customer lifecycle. This includes defining customer journeys, leading segmentation, and coordinating multichannel campaigns to drive engagement and retention.