Location
Berlin
Contract
Full time
Job Category
Marketing & Communications
As CRM Manager, you’re part of our high performing CRM team which owns push and email channels for Zalando. Our CRM team envisions the future where every owned interaction across the customer lifecycle is a tailored journey and a delightful moment for the customer. This is guided by a) solid technology landscape, b) a unified foundation of data-driven decisioning, and c) well thought marketing strategy which addresses regional nuances, relevant and inspiring content. We seek to build a CRM reach that reflects an unwavering commitment to our customers and partners.
In this exciting new role you will also work with the commercial, product and engineering team to work towards developing and executing a strong CRM strategy .

• Executing CRM (email and push campaigns) across the customer funnel from acquisition to retention to reactivation.
• Optimising CRM campaigns for better customer engagement
• Working with the local country teams to understand their market requirements and support these initiatives through CRM sendings.
• Closely working with the copywriting teams to ensure engaging copies for better open and click through rates
• Working on execution of campaigns in new CRM channels like direct mail, in-App messages and content cards
• Ensuring efficiency in CRM processes for timely delivery and execution of campaign