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CRM Manager at AppsForBharat
Bengaluru, karnataka, India -
Full Time

Start Date

Immediate

Expiry Date

30 Apr, 26

Salary

0.0

Posted On

30 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

CRM, Lifecycle Marketing, Retention, Data Orientation, Collaboration, Stakeholder Management, Campaign Tools, Analytics Platforms, Team Leadership, Performance Metrics, User Engagement, User Retention, Email Campaigns, Push Notifications, SMS Campaigns, WhatsApp Campaigns

Industry

technology;Information and Internet

Description
Job Title: CRM Manager Location: Bengaluru (Work from Office) Reporting To: Associate Director – Retention & Product Department: Retention Level: L5 Type: Full-Time About the Role: We’re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM funnel — from onboarding to reactivation — with a strong focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you’ll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes. Key Responsibilities: Own and drive CRM strategy for different business verticals. Lead execution across Push, SMS, WhatsApp, and Email campaigns. Manage and mentor CRM executives/specialists. Build lifecycle marketing journeys — onboarding, engagement, reactivation. Monitor and report performance metrics (DAU, WAU, re-engagement, conversions). Create CRM dashboards, track OKRs, and drive continuous improvements. Collaborate closely with product, growth, content, and data teams. Key Deliverables: Increase in repeat user retention and revenue through CRM. Optimized user journeys across the CRM funnel. Strong and scalable CRM processes and execution frameworks. What We’re Looking For: 4–6 years of experience in CRM, lifecycle marketing, or retention. Hands-on experience with campaign tools and analytics platforms. Ability to lead and coach a small team. Strong data orientation with a performance mindset. Excellent collaboration and stakeholder management skills. Share your CV at sachin.dasar@appsforbharat.com for a quick turnaround!
Responsibilities
The CRM Manager will lead the lifecycle marketing strategy across key user segments and own the entire CRM funnel from onboarding to reactivation. This role involves managing a small team and collaborating with cross-functional stakeholders to enhance CRM impact and drive business outcomes.