CRM Manager at Betty Job Board

Sofia, Sofia-City, Bulgaria -

Full Time

Start Date

Immediate

Expiry Date

05 Apr, 26

Salary

0.0

Posted On

05 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Management, Player Engagement, Data Analysis, Retention Strategies, A/B Testing, Segmentation, Communication Skills, Product Knowledge, Marketing, Risk Management, Team Collaboration, Promotional Strategy, Customer Experience, Innovation, Automation, Metrics-Driven Decision Making

Industry

Entertainment Providers

Description

About us: Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more. The Role: As a Campaign Manager, you play a central role in shaping and optimizing the player experience within Betty Canada’s Live Ops team. You will design, execute, and analyze campaigns that drive retention, engagement, and monetization - ensuring every touchpoint feels rewarding, timely, and player-focused. By combining data insights, player behavior understanding, and competitive awareness, you will help deliver a best-in-class player experience. Key Responsibilities: Develop and steer a promotion strategy that harmonizes player expectations with business objectives Lead day-to-day execution of offers, campaigns, and live events, ensuring strong performance against targets Drive the tactical implementation and rollout of campaigns, journeys, communication and product feature support in line with quarterly plans Lead A/B and multivariate tests to optimize retention, engagement, and monetisation Tailor promotions to deliver the right message, to the right segment, at the right time Collaborate with Product and LiveOps teams to innovate on personalization, segmentation, feature development and automation capabilities. Work closely with the Head of LiveOps to align strategy, report results, and share insights with the wider team. Share learnings, propose improvements, and bring a test-and-learn culture to daily operations. Requirements: Strong knowledge of the online entertainment industry (online casino/social games/mobile games) Robust analytical skills with a data-first mindset, prioritizing metrics-driven approaches to decision-making. Comfortable taking calculated risks and effectively communicating lessons. Fluent in English with excellent communication skills - able to express ideas clearly and consider multiple perspectives. Good understanding of the product, finance and/or marketing areas What we offer: Competitive salary Premium Health insurance Career and skills development opportunities Fun and collaborative team environment New modern office space

Responsibilities

The Campaign Manager will design, execute, and analyze campaigns to enhance player retention, engagement, and monetization. This role involves collaborating with various teams to ensure a player-focused experience and optimizing campaigns based on data insights.