CRM Manager at Blaine Bros Maintenance Inc

Forest Lake, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Jun, 26

Salary

85000.0

Posted On

26 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

HubSpot CRM, CRM Ownership, Data Integrity, Workflow Automation, Lead Routing, Segmentation, Sales Enablement, Campaign Execution, Digital Marketing, E-commerce Support, Analytics, Reporting, Training, Process Improvement, Problem Solving, Data Analysis

Industry

Truck Transportation

Description

Description If you are looking for a great place to have a career, let's talk!! We are a Minnesota-based, family-owned business seeking a CRM Manager to join our team. This role will serve as the owner and subject matter expert of our HubSpot CRM, driving optimization, data integrity, and overall system performance. Key responsibilities include supporting user training and adoption, executing CRM-driven campaigns, and partnering with marketing and sales to enhance digital marketing efforts and customer engagement. This is a fast-paced, collaborative environment with strong opportunities for growth and impact. Join the Blaine Brothers Family of Companies—where we work hard and have a good time doing it. Awarded Star Tribune’s Top Workplaces 6 years in a row. We like to work hard, play hard, and take pride in everything we do! Key Responsibilities CRM Ownership & Optimization (Primary Focus) Serve as the owner and subject matter expert of HubSpot CRM Build, manage, and continuously optimize: Customer journeys and lifecycle stages Workflows, automations, and lead routing Segmentation and data structure Ensure CRM alignment across marketing, sales, and service teams Maintain data integrity, reporting accuracy, and system governance Identify opportunities to improve conversion rates, retention, and pipeline velocity Sales Enablement Partner with sales leadership to improve: Lead handoff processes Follow-up consistency Opportunity tracking and visibility Develop tools and resources within CRM to support sales success: Sequences, templates, and playbooks Task automation and pipeline workflows Act as a bridge between marketing and sales to ensure alignment on growth initiatives Training & Adoption Lead CRM training for internal teams (sales, parts, service, etc.) Develop SOPs, documentation, and best practices Present updates, changes, and performance insights to leadership Drive user adoption and accountability across departments Campaign Execution (CRM-Driven) Build and execute targeted campaigns within HubSpot: Email marketing Nurture campaigns Customer reactivation programs Manage segmentation, testing, and optimization Analyze performance and continuously improve engagement and conversion Digital Marketing (CRM-Aligned) Support digital efforts tied to CRM performance: Landing pages and conversion paths Email strategy and automation Paid and organic traffic alignment with funnel goals Collaborate with internal and external partners on SEO/paid strategy E-commerce Support (Preferred / Bonus) Support integration between CRM and e-commerce platforms Assist with: Customer segmentation for online sales Email and remarketing strategies Promotional campaign execution tied to e-commerce Analytics & Reporting Build and maintain dashboards that track: Lead generation and conversion Campaign performance Customer growth and retention Provide actionable insights to leadership and sales teams Requirements Required 5–8+ years in marketing, CRM, or revenue operations roles Strong experience with HubSpot CRM (or similar platform) Experience building workflows, automations, and customer journeys Proven ability to collaborate with sales teams and improve processes Strong analytical and problem-solving skills Experience presenting to and training internal teams Preferred Experience supporting e-commerce platforms (Magento, Shopify, etc.) Knowledge of paid search, SEO, and conversion optimization Experience in B2B or service-based industries (transportation, industrial, etc.) Key Traits for Success Process-driven and detail-oriented Strong communicator and trainer Comfortable owning systems and driving accountability Data-minded with a focus on revenue impact Able to operate both strategically and tactically Our Vision:To be respected because of our strong family values that we put into every job we do. Our Mission:Through our values we will strive to offer every one of our partners a helping hand in realizing their full potential by delivering value in parts, service, and sales in the industries we serve. Please apply online at our website - Natrailer.com Military Friendly-Vets are encouraged to apply. North American Trailer is an EEO/AA/Minorities/Women/Vet/Disability Employer.

Responsibilities

The primary focus is CRM ownership and optimization, serving as the subject matter expert for HubSpot CRM, managing customer journeys, workflows, and data integrity across marketing, sales, and service teams. This role also involves sales enablement through process improvement and developing CRM tools, as well as leading user training and executing CRM-driven marketing campaigns.