CRM MANAGER

The success of a company depends on the passionate people we partner with.
Together, let’s share our talents.
As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.
We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.
Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a “One Health” approach.
As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.

YOUR MISSIONS :

CRM Manager
Bridgewater, NJ
As the CRM Manager, you will serve as the go-to expert for our U.S. Commercial CRM strategy and execution. You will manage the day-to-day operations of Ceva’s Customer Relationship Management platform (currently Salesforce.com), ensuring it supports business goals across sales, marketing, and customer service. You will collaborate cross-functionally with field teams, IT, and third-party vendors to enhance usability, drive adoption, and deliver actionable insights that improve customer engagement and business performance.

Responsibilities:

• Serve as the CRM subject matter expert (SME) and primary business owner for the U.S. commercial organization.
• Define and maintain data governance policies, user roles, and workflows that align with business objectives.
• Partner with Global CRM counterparts to ensure system alignment and compliance with global frameworks.
• Lead the configuration and continuous improvement of the CRM platform in partnership with IT and external consultants.
• Ensure CRM data accuracy, integrity, and segmentation by managing regular data updates and audits.
• Identify and prioritize enhancements to improve usability and functionality for sales and marketing teams.
• Support CRM users (sales, marketing, customer support) with training materials, troubleshooting, and onboarding.
• Proactively monitor CRM usage and adoption; drive continuous education and support for users.
• Develop and maintain dashboards and reports that support sales and marketing KPIs.
• Translate CRM data into insights that support decision-making and strategic planning.
• Work closely with Sales Leadership, Finance, Marketing, IT, and Commercial Operations to align CRM activities with business needs.
• Partner with Finance to ensure data accuracy in Sales Analytics Studio and support accurate, timely commission calculations.
• Coordinate with external vendors and third-party service providers to ensure smooth platform operation.

Core Competencies:

• Shape solutions out of complexity.
• Client focus
• Collaborate with empathy.
• Engage and develop.
• Drive ambition and accountability.
• Influence others

Technical Competencies:

• Salesforce CRM: Experience with user setup, workflows, reports, dashboards, and basic configuration.
• Data Management: Skilled in data imports, cleaning, segmentation, and maintaining data quality.
• Data Analysis: Gathers, organizes, and interprets data to support decision-making and identify actionable insights.
• Integrations: Familiarity with connecting Salesforce to other systems (e.g., ERP, marketing tools, Power BI platforms, Tableau, etc.).
• Customer Insight: Understands customer profiles, needs, and behaviors to inform decisions and strengthen relationships.
• Reporting & Analytics: Ability to create reports and dashboards; knowledge of Power BI, Tableau is a plus.
• Marketing Automation: Understanding of lead management and campaign tracking integrations.
• Testing & Releases: Comfortable working in sandbox environments and supporting UAT and release cycles.
• User Support: Able to train users, create guides, and provide day-to-day functional support.

Qualifications:

• Bachelor’s degree in Business, Marketing, Information Systems, or a related field; MBA a plus.
• Minimum 4+ years of CRM experience, preferably with Salesforce.com, in a commercial or customer-facing organization.
• Experience in animal health, life sciences, pharma, or regulated industries a plus.
• Proven ability to manage CRM projects and integrations in a matrixed, cross-functional environment.
• Strong analytical, communication, and stakeholder management skills.
• Strong attention to detail, problem-solving skills, and ability to translate business needs into technical solutions.
• Comfort working independently as an individual contributor with high accountability.

Compensation & Benefits:

• Base Salary Range: $130,000-150,000
• Medical, dental and vision coverage
• 401k with employer match
• Paid time off, holidays, parental leave
• Employer-paid life, short-term and long-term disability insurance
• Additional perks: tuition reimbursement, wellness programs, and employee assistance resources

This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.
VEVRAA Federal Contractor *Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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• Serve as the CRM subject matter expert (SME) and primary business owner for the U.S. commercial organization.
• Define and maintain data governance policies, user roles, and workflows that align with business objectives.
• Partner with Global CRM counterparts to ensure system alignment and compliance with global frameworks.
• Lead the configuration and continuous improvement of the CRM platform in partnership with IT and external consultants.
• Ensure CRM data accuracy, integrity, and segmentation by managing regular data updates and audits.
• Identify and prioritize enhancements to improve usability and functionality for sales and marketing teams.
• Support CRM users (sales, marketing, customer support) with training materials, troubleshooting, and onboarding.
• Proactively monitor CRM usage and adoption; drive continuous education and support for users.
• Develop and maintain dashboards and reports that support sales and marketing KPIs.
• Translate CRM data into insights that support decision-making and strategic planning.
• Work closely with Sales Leadership, Finance, Marketing, IT, and Commercial Operations to align CRM activities with business needs.
• Partner with Finance to ensure data accuracy in Sales Analytics Studio and support accurate, timely commission calculations.
• Coordinate with external vendors and third-party service providers to ensure smooth platform operation