WHAT YOU’LL BRING TO THE TEAM

At Merlin Entertainments, we’re all about creating unforgettable experiences. From LEGOLAND® to Madame Tussauds, SEA LIFE to the London Eye, our attractions bring joy to millions of guests every year. Behind the magic is a team of passionate people making sure every interaction with our customers feels just as exciting as the visit itself. That’s where our CRM team comes in.
We’re looking for a CRM Manager Europe to help shape how we connect with our guests across the region. In this role, you’ll use data and creativity to deliver personalised messages and campaigns that inspire visits, build loyalty, and keep guests coming back for more. Working closely with the Senior CRM Manager and teams across marketing, content, and ecommerce, you’ll play a key part in driving engagement and revenue, while helping us make every step of the customer journey a little more magical.
This role can be based at either our Hamburg office, Gardaland or LEGOLAND Billund where you’ll be in the office 1 - 2 days a week.

QUALIFICATIONS & EXPERIENCE

• Experience in CRM or digital marketing, ideally with platforms such as Salesforce or HubSpot.
• A mix of creativity and analytical thinking – you enjoy both writing engaging campaigns and digging into data.
• Confidence in managing multi-channel marketing campaigns from start to finish.
• Strong organisational skills, attention to detail and clear communication.
• A genuine passion for customer experience and understanding what makes people tick.
• Fluency in English and the local language (German, Danish, or Italian).
• Experience in the leisure, travel, or entertainment industry is advantageous but not essential.

• Plan, deliver and optimise CRM campaigns across email, SMS and push notifications.
• Build and manage a regional campaign calendar to drive online sales and repeat visits.
• Segment customers into meaningful groups and tailor messages to their interests and behaviours.
• Monitor campaign results in real time, improving performance through testing and optimisation.
• Analyse data to understand what’s working, sharing insights and recommendations with the wider team.
• Collaborate with marketing, content and ecommerce teams to create seamless cross-channel experiences.
• Keep on top of CRM trends, new tools and data protection rules, bringing fresh ideas to the table.