CRM Manager at Helfy

Herzliya, Tel-Aviv District, Israel -

Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

0.0

Posted On

15 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Email Marketing, Lifecycle Marketing, Customer Retention, Marketing Automation, Content Creation, A/B Testing, Data Analysis, HubSpot, Braze, Klaviyo, Tableau, Data Studio, Mixpanel, Segmentation, Journey Mapping

Industry

Health and Human Services

Description

Helfy is a fast-growing company operating a digital telehealth platform that connects clients with doctors for online prescriptions, medication and consultations. Driven by a purposeful, people-centric approach, we aim to be the companion of choice for managing and living with ongoing medical conditions by offering affordable, accessible, personalized, and fast medical care. We’re looking for a hands-on CRM Manager to own and execute customer communications across key lifecycle touchpoints. This role is highly execution-focused, combining creative messaging, marketing automation, and data-driven optimization to drive customer engagement, retention, and loyalty. Responsibilities Manage day-to-day customer communication channels including email marketing, SMS, in-app messages, and newsletters to keep customers engaged and informed Develop creative content and marketing messaging tailored to different customer segments and lifecycle stages Ideate and execute CRM and lifecycle strategies that drive customer retention and loyalty Build, implement, and continuously optimize trigger-based campaigns and automated workflows Monitor retention KPIs and campaign performance on a regular basis Run A/B tests on messaging, timing, and formats, and use insights to guide ongoing improvements Develop and maintain reports and dashboards to measure CRM effectiveness and impact Collaborate cross-functionally with Product, Data, Creative, and Development teams to move CRM initiatives forward end to end Requirements 2–4 years of experience in CRM, Email Marketing, Lifecycle Marketing, or Customer Retention within a B2C e-commerce environment Hands-on experience with marketing automation platforms such as HubSpot, Braze, Klaviyo, or similar Comfortable creating marketing content for email and CRM channels, with a strong creative mindset and attention to messaging and tone, knows how to balance brand voice with performance. Hands on experience with building workflows, user segmentation lists, and journey mapping - not just overseeing. Analytical mindset with a data-driven approach to decision-making and optimization Experience with analytics and reporting tools such as Tableau, Data Studio, Mixpanel, or similar Highly motivated self-starter with a fast-learning mindset and a positive attitude Collaborative team player, comfortable working with cross-functional partners including creative, content, and developers Bachelor’s degree in Marketing, Industrial Engineering, Business, or a related field High-level English is required French or German – an advantage

Responsibilities

The CRM Manager will be responsible for managing day-to-day customer communications across channels like email, SMS, and in-app messages, while developing creative content tailored to customer segments. This role also involves executing CRM strategies to drive retention and loyalty through automated workflows and continuous optimization.