CRM Manager - Japan at Wise

Tokyo, Tokyo, Japan -

Full Time

Start Date

Immediate

Expiry Date

11 Mar, 26

Salary

11100000.0

Posted On

11 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Strategy, Customer Lifecycle Management, Segmentation, Stakeholder Engagement, Data Analysis, Email Marketing, A/B Testing, Technical Communication, Cross-Channel Marketing, Product Adoption, Brand Awareness, HTML, CSS, SQL, Braze, Problem Solving

Industry

Financial Services

Description

Company Description Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about our mission and what we offer. Job Description The CRM team at Wise is expanding to consolidate our efforts to develop our Japan region communications. We’re all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them save money and avoid the terrible exchange rates from traditional banks. What’s the role? We’re building money without borders for people and businesses and we need your help to make our Japan customer comms best-in-class. So we’re looking for a CRM Manager to join our growing CRM team and lead our Japan CRM strategy and implementation. The CRM Manager will own, shape and deliver an effective communications strategy for Wise’s customers: from engaging and exciting product launches, to testing and building our lifecycle communications. The role will be based in our Japan office, with travel to Singapore quarterly for APAC planning and London bi-anually for CRM Global planning and will deliver best-in-class customer communications. The role will report into the APAC CRM team and follow the processes and practices agreed within the CRM team. CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business. We’re problem solvers - we work with our Product, Marketing Tech, Analytics, UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages). This role is ideal for candidates with mid-level experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but it’s by no means required. Your Mission: Develop and manage our Japan CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives Manage internal technical and non-technical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts, Product Marketing Managers etc.) Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors Responsible for email calendar management, deliverability and monthly reporting Implement the localisation process for Wise’s international campaigns Maintain and implement a clear A/B testing plan for Japan. Qualifications You'll be a great fit for the role if you: Hold Japanese citizenship, Permanent Residency or Child/Spouse of Japanese Citizen Visa (please note we cannot support some Visas for this role) Have strong proficiency in verbal and written English and Japanese (at least JLPT N1/ Native) Mid level experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement Experience with leading and growing a high growth CRM team Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms End-to-end planning, development and execution of large-scale engaging lifecycle campaigns Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation Excellent verbal and written communication skills and strive to have a customer-first mindset Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance It’ll be great if you also have: Experience in a product-driven environment Experience in coding HTML, CSS and Shopify Liquid Experience using SQL and/or other analytical tools (Looker, GA, MixPanel etc.) Experience using Braze or similar cross-channel marketing platforms Experience working in an international organisation Experience with B2B CRM initiatives Additional Information Office: Japan Salary Range: JPY 7,944,000 - 11,100,000 per annum + RSUs For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers. If you want to find out more about what it's like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Responsibilities

Develop and manage the Japan CRM strategy, focusing on customer lifecycle management and engagement initiatives. Analyze campaign performance and implement strategies to increase engagement and conversion rates.