YOUR PROFILE

• 5+ years of hands-on CRM experience in HealthTech, D2C, eCommerce, or subscription businesses
• Proficient in Brevo (formerly Sendinblue) or similar CRM tools
• Strong experience with segmentation, lifecycle marketing, and journey building
• Comfortable working with event-based triggers, API logic, tagging, and customer data platforms
• Solid understanding of key marketing and retention KPIs (CLV, CAC, Churn, Conversion)
• Ideally familiar with GA4, Segment, SQL, and Tableau
• Ability to translate medical topics into clear, empathetic communication
• Structured, self-driven, and highly collaborative mindset
• Excellent English and German language skills (C1 or better)
• Happy to work from our office in Berlin Mitte most days

ABOUT US

Aware is the leading platform for data-driven preventive healthcare. We combine in-clinic venous blood testing, medical interpretation, and personalized action plans to empower people to measurably improve their health. Our philosophy: Test – Act – Retest.
We believe the future of healthcare lies in giving individuals access to real data, medical expertise, and clear next steps – all delivered with empathy and precision.

THE ROLE

As CRM Manager at Aware, you own the customer journey post-acquisition – from onboarding to re-testing. Your mission is to turn first-time users into long-term advocates through lifecycle automation, intelligent segmentation, and health-focused messaging. You’ll work cross-functionally with Medical Content, Product, Performance, and BI. Your primary tool: Brevo.

YOUR RESPONSIBILITIES

• Build and execute a full-funnel CRM strategy across channels (email, in-app, push, SMS, WhatsApp)
• Design and optimize automated customer journeys in Brevo and Wonderpush – from welcome flow to test reminders
• Segment users based on health journeys, biomarker data, behavioral triggers, and demographics
• Collaborate with our Medical Content and Product team to deliver tailored, high-trust communications
• Create high-quality CRM content including email and push copy
• Set up and evaluate A/B tests (subject lines, timing, copy, CTAs, etc.)
• Define and track core KPIs: Retention, Re-Test Rate, CLV uplift, Engagement, etc.
• Work closely with BI to sync segments, build dashboards (e.g., Tableau), and monitor performance
• Launch lifecycle campaigns for reactivation, cross-sell, upsell, and compliance support
• Provide feedback to Product to integrate CRM triggers into the app and online experience