CRM Manager (m/f/d) at Yousician

Berlin, , Germany -

Full Time

Start Date

Immediate

Expiry Date

14 Apr, 26

Salary

0.0

Posted On

14 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Strategy, Lifecycle Marketing, Data Analysis, User Psychology, Segmentation, A/B Testing, Performance Optimization, User Engagement, Monetization, Communication, Documentation, Technical Fluency, Cross-Functional Collaboration, Email Marketing, Push Notifications, Customer Retention

Industry

E-Learning Providers

Description

JOIN YOUSICIAN Yousician impacts and enriches the lives of millions of people by empowering them to play music they love, learn something new, and nourish their well-being. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play. We’re a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We’re for all players ; from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you’re in the right place! P.S: You don't need to be a musician to join Yousician! WHY YOU SHOULD APPLY We are building up our CRM team that can think strategically and act swiftly. It’s a role where you will be using data, tech and user psychology to help people learn music! CRM team is responsible to drive 3 key areas for Yousician apps: Activation: How do we help users who download our app to set up, and start their learning journey. Nudges are critical to ensure new users get over the friction of learning something new. Engagement & Resurrection: Once active, what are the effective levers that CRM can use to engage our audience? Fresh content, Practice reminders, etc.? How do we ensure we can do this in an automated and scalable way? Monetisation: How can we showcase value and nudge our free users to take up a paid subscription. How do we tackle upsell? How do we treat and talk to the users who just cancelled their subscription? Like many subscription apps, we have high seasons and seasons discounting campaigns - you will be responsible for creating and testing CRM comms that drive business impact. In order to improve the key areas, you’ll be working alongside product, data, marketing, and creative teams, with a direct impact on the growth trajectory of one of the world’s most beloved music apps. WHAT YOU WILL DO Lifecycle Marketing & CRM Strategy (50%) Own end-to-end lifecycle strategy and execution. Use Braze platform to its full potential: segmentation, triggers, A/B testing, dynamic content. Build and manage comms frameworks that scale: modular content blocks, audience logic, personalization layers (connected content) Help us develop a CRM playbook with learnings and best practices on what activates, engages and nudges users to subscribe. Set a roadmap for comms that drives measurable business outcomes. Performance & Optimization (30%) Define and track performance KPIs: open rate, CTR, conversion, retention, ARR impact Run experiments to improve email/push/iAM performance Partner with Analytics to understand segment behavior and churn risk signals and get ahead of risk of churn User & Product Insight (10%) Stay close to the user: dig into usage data, support tickets, interviews, and feedback, and be intimate with the product and roadmap Cross-Team Enablement & Brand Stewardship (10%) Work with Marketing, Product, and Support to ensure lifecycle messaging is consistent, helpful, and valuable for our users. Maintain a scalable voice and tone guide for lifecycle comms - standardizing our language and positioning in a framework that scales across channels Ensure internal teams have visibility into what's working and why. We expect you to be proactive about raising issues, blockers and opportunities. Some Tools you’ll use Braze Notion Confluence JIRA What Success Looks Like You can develop a playbook for what drives new users to activate, existing users to engage and how we can effectively monetise our growing user-base. CRM messaging is targeted, personal, and optimized across every funnel stage Product feels more usable and intuitive because the messaging primes users and fills the gaps Users actually want to open our emails and notifications. WHAT YOU NEED TO SUCCEED You Might Be a Fit If… Already worked with Braze for 2+ years. Braze Certification Completed. You’ve built or scaled a high-performing lifecycle or CRM program before (bonus: in B2C subscriptions) You are a communicator and rely on documentation to ensure the team is on the same page and well informed. You have strong technical fluency in tools like Braze, Iterable, or similar. You think in systems, love to optimize, and aren’t afraid of spreadsheets or data dashboards. You bring clarity, momentum, and a low-ego, high-ownership approach to cross-functional work. WHAT WE OFFER You’ll have an opportunity to join our international team, backed by the top VC’s and competing with the best education applications in the world You'll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world. You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists. You'll get a competitive compensation package - salary, perks- and work in an awesome office in the heart of Helsinki. HOW TO APPLY Send us your application and CV (in English). Let's make the world a more musical place together! #rockon ABOUT US Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica, Billie Eilish and more, Yousician empowers people to play music they love. Today Yousician employs 120+ professionals from nearly 30 nationalities. We're hiring, so come join our amazing team and help us make the world a more musical place! SHAPING MUSIC TOGETHER - WITH EVERY VOICE At Yousician, we’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified. If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process. We’re here to make music more accessible and that includes the path to joining our team. CANDIDATE PRIVACY Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.

Responsibilities

The CRM Manager will own the end-to-end lifecycle strategy and execution, focusing on user activation, engagement, and monetization. They will work closely with product, data, marketing, and creative teams to drive measurable business outcomes.