CRM Manager - Maternity cover 12 month FTC at Joseph Joseph
London SE1 0NL, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

10 Aug, 25

Salary

0.0

Posted On

10 May, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

At Joseph Joseph we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world’s leading houseware brands with a global presence spanning over 100 countries, available in most major department stores and independent houseware stores worldwide as well as our rapidly growing ecommerce channel.
We are looking for a talented CRM/Email Manager to join the Ecommerce Team on a Maternity cover 12 month fixed term contract. Reporting directly to the Head of Digital Marketing & CRM, you will also be responsible for the day-to-day management of the Email Marketing Executive.

What you will be doing:

  • Oversee the Retention strategy, to achieve customer retention targets and increasing revenue from our Existing customers, through an effective CRM strategy, channel execution and understanding of current customer behaviour
  • Manage the company’s Loyalty programme - management, analysis and optimisation.
  • Own and manage the Email marketing strategy - planning, overseeing the briefing, creative and A/B testing plan, reporting and driving performance through both Broadcast and Lifecycle journey-building.
  • CRM customer data reporting and analysis – tracking shopping behaviour of our New and Existing customers building weekly, monthly and yearly reports with actionable insights
  • Own and manage the SMS Marketing strategy – planning, A/B testing, reporting, driving performance and managing spend
  • Grow the database, utilising both paid and organic tools e.g Meta lead generation, website data-capture including popups, Preference Centre and brand-led data-capture initiatives
  • Customer segmentation – segmenting the base to ensure optimal and efficient targeting and retargeting across all channels
  • Working closely with the Ecommerce, Brand and Digital Design teams on campaign planning, briefing and execution
  • Manage the relationship with our ESP (Ometria), SMS provider (Attentive) and Loyalty provider (Yotpo)

What we need from you:

  • Analytical mindset and comfortable working with customer data
  • 3+ years’ experience in a similar CRM role
  • Experience managing email marketing for a similar sized business
  • Experience managing a loyalty programme for a similar sized business
  • Competent presentation skills and the ability to present to the wider team on a weekly, monthly and ad hoc basis
  • Understanding of current GDPR compliance regulations
  • Ometria experience preferred
  • Attentive experience preferred
  • Yotpo experience preferred

What you will get from us:

  • Competitive salary and holiday allowance
  • A pension contribution
  • An exclusive staff discount
  • 24/7 healthcare appointment support
  • Hybrid working – 3 days in office & 2 days from home and flex start/finish times
  • External private employee wellbeing support
  • Access to Perkbox
  • Volunteer days
  • Team Recognition scheme
  • Training and Development
Responsibilities
  • Oversee the Retention strategy, to achieve customer retention targets and increasing revenue from our Existing customers, through an effective CRM strategy, channel execution and understanding of current customer behaviour
  • Manage the company’s Loyalty programme - management, analysis and optimisation.
  • Own and manage the Email marketing strategy - planning, overseeing the briefing, creative and A/B testing plan, reporting and driving performance through both Broadcast and Lifecycle journey-building.
  • CRM customer data reporting and analysis – tracking shopping behaviour of our New and Existing customers building weekly, monthly and yearly reports with actionable insights
  • Own and manage the SMS Marketing strategy – planning, A/B testing, reporting, driving performance and managing spend
  • Grow the database, utilising both paid and organic tools e.g Meta lead generation, website data-capture including popups, Preference Centre and brand-led data-capture initiatives
  • Customer segmentation – segmenting the base to ensure optimal and efficient targeting and retargeting across all channels
  • Working closely with the Ecommerce, Brand and Digital Design teams on campaign planning, briefing and execution
  • Manage the relationship with our ESP (Ometria), SMS provider (Attentive) and Loyalty provider (Yotpo
Loading...