ABOUT US

Join bonify, Germany’s leading platform for credit scoring and financial management. We are on the mission to revolutionize the FinTech industry and make the credit score and financial data available and transparent for our users. We are seeking a talented CRM Manager (Retention Marketing) to join our dynamic team in Berlin.
As Marketing Automation & CRM Manager, you will leverage your expertise and lifecycle management skills to build, optimize, and scale high-performing automated messaging campaigns across multiple channels (email, push, in-app, SMS/WhatsApp). You will play a key role in personalizing customer journeys while continuously improving campaign performance through automation, data insights, and A/B testing.

REQUIREMENTS

• 3-5+ years of experience in CRM, lifecycle marketing, or marketing automation, ideally in a FinTech, SaaS, or digital B2C environment
• Proven experience with leading CRM and marketing automation tools (e.g., Blueshift, Braze, Brevo, HubSpot or similar)
• Strong understanding of marketing automation, audience segmentation, lifecycle management and campaign personalization
• Analytical mindset with the ability to interpret data and optimize campaigns accordingly
• Familiarity with Google Analytics, AWS QuickSight, customer data platforms (e.g., Segment) and experience with SQL is a plus
• Basic knowledge of HTML for email and a strong eye for clean, user-friendly design
• Structured, organized, and detail-oriented with excellent project management skills
• Strong communication and cross-functional collaboration skills
• Passion for FinTech is a plus
• Fluent in German (C2) & English

ABOUT US

bonify – a Berlin based FinTech-Start-up – enables customers to benefit from their credit scoring and financial data. We give customers free & easy access to their credit score and let them upload additional relevant data. Then, we offer tools and personalized recommendations to help optimize our customer’s financial situation.
Founded in 2015 by key executives of McKinsey and Zalando, bonify has received significant funding from internationally leading VCs and successful entrepreneurs. Since 2023, we have been a part of SCHUFA

• Develop and manage automated campaigns using Blueshift (Segment/Twillio) to drive engagement, retention, and revenue growth
• Plan, build, and optimize multi-channel campaigns (email, push, SMS, in-app) including audience segmentation, trigger setup, and A/B testing
• Identify and implement automation opportunities to streamline workflows, enhance lifecycle strategies, and boost overall efficiency
• Own the end-to-end campaign execution process in collaboration with Product, Data, and cross-functional teams
• Track and analyze campaign performance, gather actionable insights, and continuously refine automated marketing flows
• Use segmentation tactics to deliver tailored, data-driven customer journeys and sales-driven communication
• Contribute to CRM strategy development by defining technical requirements and integrating new automation capabilities