• Plan, develop, and launch multi-channel CRM automations and one-off campaigns across Email, Push, In-App notifications, and In-App banners for the Run My Business business line
• Own the full campaign lifecycle for assigned product lines from audience creation and brief intake through to deployment, analysis, and iteration
• Build and maintain merchant audience segments using data tools (Fivetran) and campaign platforms (Iterable) to ensure the right merchants receive the right messages
• Conduct a CRM audit of existing RMB automations, identifying gaps and recommending improvements to existing flows and new automation opportunities
• Partner with cross-functional stakeholders across business lines, product, and comms platform teams to understand business needs and translate them into effective CRM strategies
• Manage a multi-project workload across multiple product lines, markets, and languages, prioritizing effectively and delivering with speed and quality
• Contribute to campaign reporting and analysis, tracking performance and providing actionable insights to stakeholders

You’ll be great for this role if you:

• Bring proven experience planning, developing, and delivering CRM strategies, both automated and ad-hoc, across Email, Push, and In-App channels
• Are confident working with data and analytics, including SQL and Tableau, to build audiences, measure campaign performance, and derive actionable insights
• Have experience collaborating with cross-functional teams and stakeholders, advising them on how to best use CRM to achieve business objectives
• Demonstrate strong stakeholder management skills and can navigate competing priorities across different products and business areas
• Are a strong problem solver who can assess challenges, identify practical solutions, and make informed decisions
• Are highly organized with the ability to manage multiple projects and deadlines simultaneously without dropping the ball
• Communicate clearly and effectively, both written and verbal, and bring a collaborative, team-first mindset
• Are proactive, reliable, resilient and detail-oriented, you take accountability seriously and seek guidance when needed