YOU WILL WORK CLOSELY WITH

• Marketing operations (responsibility within the commercial analytics team for the supplier management, integration, data management and realization of commercial value).
• System architects, developers and IT Services.
• Marketing strategy, CRM and content teams.
• Data and Analytics and Commercial Analytics.
• Vendor support teams.
• You will report directly to the project sponsor: Customer Value and Insights Lead.

REQUIREMENTS

• Proven track record in driving integration projects, particularly in marketing automation tool implementation (Braze, Salesforce, Active Campaign, Marketo or similar).
• Strong understanding of CRM systems and data integration processes.
• Experience working with agile teams.

REQUIRED SKILLS

• Excellent stakeholder management and communication skills.
• Hands on experience of configuring workflows, automation, and segmentation within marketing automation tools.
• Familiarity with Agile methodologies or similar project management frameworks.
• Bachelor’s degree in marketing, Business, IT or related field (preferred).
• Relevant certifications (E.g. PMP, Agile, marketing automation certifications) are a plus.

• Define and manage the project timeline, milestones, and deliverables.
• Collaborate with cross functional teams (Product, Marketing strategy, CRM, Content, IT, Customer Analytics and Customer Data Delivery) to ensure seamless implementation.
• Configure and test the marketing platform data integration points, support monitoring protocol development.
• Develop and document workflows, automation processes, segment descriptions and campaign templates for triggered and scheduled communications.
• Develop and document data minimization and deletion rules. Put in place monitoring.
• Support data migration and one-off data transformations, as required.
• Ensure data migration, system integration and API connections meet business needs.
• Configure initial campaign and segment reports.
• Provide support, training, and knowledge transfer to internal stakeholders.
• Monitor progress, resolve issues and report regularly on project progress and status.
• Support marketing functional readiness for new product launches.
• User adoption rates and satisfaction among marketing and product teams.
• Delivery of comprehensive project documentation and bespoke training materials.